In Selling Air Power, Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro-air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the Saturday Evening Post, Reader's Digest, and Life trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like Steve Canyon, and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like Twelve O'Clock High!, The Court-Martial of Billy Mitchell, and A Gathering of Eagles projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like Catch-22, On the Beach, and Dr. Strangelove. Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. Selling Air Power adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.

No single human invention has transformed war more than the airplane—not even the atomic bomb. Even before the Wright Brothers’ first flight, predictions abounded of the devastating and terrible consequences this new invention would have as an engine of war. Soaring over the battlefield, the airplane became an unstoppable force that left no spot on earth safe from attack. Drawing on combat memoirs, letters, diaries, archival records, museum collections, and eyewitness accounts by the men who fought—and the men who developed the breakthrough inventions and concepts—acclaimed author Stephen Budiansky weaves a vivid and dramatic account of the airplane’s revolutionary transformation of modern warfare. On the web: http://www.budiansky.com/

This essential book offers a compelling and original interpretation of the rise of military aviation. Jeremy Black, one of the world’s finest scholars of military history, provides a lucid analysis of the use of airpower over land and sea both during the two world wars and the more limited wars of the twentieth and twenty-first centuries. Considering both the theory and praxis of air power, the author begins with hot air balloons, and then highlights the use of zeppelins, piston engine fighters, jet bombers, and finally the so-called Military Revolution of today. While discussing the growth of American and European military aviation, Black, a pioneer in emphasizing the importance of non-Western military history for understanding global developments, also traces the emergence of air power in Latin America, Africa, and Asia. Black breaks new ground by exploring not only to conventional war—both inside and outside Europe—but also to the use of air power in unconventional wars, especially critical given to the spread of insurgencies around the globe. He vividly describes traditional debates over the pros and cons of strategic bombing and aircraft carriers versus battleships and gives equal attention to managerial, doctrinal, and technological innovations. The author shows how better management resulted in increasing lethality of close air support of the RAF during the latter part of World War II and at the same times highlights the limits of air power with case studies of the two Gulf Wars. The author goes beyond our traditional understanding of air power associated with bombing and fighter engagements, adding the important elements associated with naval power, including ground/logistics support, anti-aircraft measures, and political constraints. As he explains, air power has become Western politicians’ weapon of choice, spreading maximum destruction with the minimum of commitment. His current and comprehensive study considers how we got to this point, and what the future has in store. Anyone seeking a balanced, accurate understanding of air power in history will find this book an essential introduction.

The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the “three planes” of war: in the skies, on the water, and under the waves. The political and cultural tumult that accompanied this transformation is another story. Ryan D. Wadle’s Selling Sea Power explores this little-known but critically important aspect of naval history. After World War I, the U.S. Navy faced numerous challenges: a call for naval arms limitation, the ascendancy of air power, and budgetary constraints exacerbated by the Great Depression. Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the navy could connect with politicians and the public. Deftly capturing the institutional nuances and the personalities in play, Wadle tracks the U.S. Navy’s at first awkward but ultimately successful manipulation of mass media. At the same time, he analyzes what the public could actually see of the service in the variety of media available to them, including visual examples from progressively more sophisticated—and effective—public relations campaigns. Integrating military policy and strategy with the history of American culture and politics, Selling Sea Power offers a unique look at the complex links between the evolution of the art and industry of persuasion and the growth of the modern U.S. Navy, as well as the connections between the workings of communications and public relations and the command of military and political power.

Since the unprecedentedly effective performance of the allied air campaign against Iraq during Operation Desert Storm, the role of American air power in future wars has become a topic of often heated public debate. In this balanced appraisal of air power's newly realized strengths in joint warfare, Benjamin Lambeth, a defense analyst and civilian pilot who has flown in most of the equipment described in this book, explores the extent to which the United States can now rely on air-delivered precision weapons in lieu of ground forces to achieve strategic objectives and minimize American casualties.Beginning with the U.S. experience in Southeast Asia and detailing how failures there set the stage for a sweeping refurbishment of the nation's air warfare capability, Lambeth reviews the recent history of American air power, including its role in the Gulf War and in later conflicts in Bosnia, Kosovo, and Serbia. He examines improvements in areas ranging from hardware development to aircrew skills and organizational adaptability.Lambeth acknowledges that the question of whether air power should operate independently or continue to support land operations is likely to remain contentious. He concludes, however, that air power, its strategic effectiveness proven, can now set the conditions for victory even from the outset of combat if applied to its fullest potential.

The Influence of Air Power upon History is a thorough examination of how air power was applied from the very earliest days of the balloon down to the latest use of space technology. Including both air and aerospace military power in his considerations, Boyne (a retired U.S. Air Force colonel) surveys, in a celebratory fashion, the use of air power in international conflict. His analysis is perfectly in line with the technological fetishism of most U.S. war planners, almost invariably arguing that the imposition of superior air power is the most decisive factor in winning wars, and even suggesting that the American war in Vietnam would have been won with just a little more bombing. Chapters cover the development and deployment of air power doctrines by the United States, its allies, and its enemies in wars in which it was politically concerned

From Iraq to Bosnia to North Korea, the first question in American foreign policy debates is increasingly: Can air power alone do the job? Robert A. Pape provides a systematic answer. Analyzing the results of over thirty air campaigns, including a detailed reconstruction of the Gulf War, he argues that the key to success is attacking the enemy's military strategy, not its economy, people, or leaders. Coercive air power can succeed, but not as cheaply as air enthusiasts would like to believe.Pape examines the air raids on Germany, Japan, Korea, Vietnam, and Iraq as well as those of Israel versus Egypt, providing details of bombing and governmental decision making. His detailed narratives of the strategic effectiveness of bombing range from the classical cases of World War II to an extraordinary reconstruction of airpower use in the Gulf War, based on recently declassified documents. In this now-classic work of the theory and practice of airpower and its political effects, Robert A. Pape helps military strategists and policy makers judge the purpose of various air strategies, and helps general readers understand the policy debates.