Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the value of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: * Distinguish specific groups of readers most likely to buy your novel or nonfiction book. * Understand your competition and the advantages that your book offers. * Clarify hooks that capture attention of the media, reviewers, and readers. * Identify where and how to reach readers, reviewers, and media. * Create and implement a consistent brand throughout all marketing efforts. * Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. * Maximize organic reach and stay to a budget of less than $100 per book campaign. * Develop a long-term online marketing plan.

""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Here is a practical "how-to" roadmap by a hugely successful author written for the unpublished massed.

Frustrated with the plethora of conflicting information on how to self-publish? Wouldn’t it be wonderful to sit down with someone who has already made the mistakes, done the analysis, and will provide you the short cuts—the secrets about the things that work? Now you have that chance with the Career Author Secrets series. Indie Publishing (Self Publishing) has changed dramatically in the past five years. There are now new, easier tools to use for every part of the process—editing, formatting, distribution, sales, and analysis. This boxset contains three books. Secrets Every Author Should Know: Publishing Basics It contains everything a DIY author needs to get her book from manuscript to professional publication in both ebook and print, including: * Why books don’t sell * Options for DIY or contracting professionals *The truth about ISBNs & Copyright Registration * Secrets for formatting your book the easy way * Creating book covers that sell * Making decisions about distribution Secrets to Pricing and Distribution: Ebook, Print and Direct Sales Once you have a finished book, you need to get it into readers’ hands. Loading your book to a vendor looks deceivingly easy. However, the career author knows that each vendor has its own methods for promoting books, performing searches, and identifying ready buyers. You need to take advantage of these differences in order to maximize your profits and discoverability. Capitalize on competitive retail pricing in different markets, and use effective metadata to draw more readers to your books. Learn to: * Write compelling book blurbs for each title that focus on “reader cookies” and • marketing. * Unlock keywords and get access to hidden category options. * Take advantage of search algorithm nuances at Amazon, Barnes and Noble, Kobo, and Apple. * Use aggregators to increase distribution opportunities around the world. * Evaluate opportunities for direct sales to bookstores and individual consumers. Secrets to Effective Author Marketing: It’s More Than ‘Buy My Book’ This book provides specific techniques to exploit the value of your books without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: * Distinguish specific groups of readers most likely to buy your novel or nonfiction book. * Understand your competition and the advantages that your book offers. * Clarify hooks that capture attention of the media, reviewers, and readers. * Identify where and how to reach readers, reviewers, and media. * Create and implement a consistent brand throughout all marketing efforts. * Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. * Maximize organic reach and stay to a budget of less than $100 per book campaign. * Develop a long-term online marketing plan.

*More than 100,000 views on Slideshare* What distinguishes successful books from the ones that fail? What distinguishes the most successful books from your own books? Book Marketing Secrets unveils the underlying recipe for creating perennial bestsellers. It uncovers the secrets applied by the most successful authors and publishing houses today. Take a look behind the curtains, and discover what authors like J.K. Rowling, Russell Brunson, and Mark Dawson are doing differently in order to celebrate breakthrough success in book publishing. In Book Marketing Secrets, you'll discover: How to create a perennial bestseller that sells on autopilot and brings in passive income every month How to market your book in a way that is guaranteed for success How to establish a system for getting reviews which brings you reader feedback and online reviews on autopilot How to find the 20% of effort that results in 80% of your book sales How to create stunning book covers that outperform the market How to create winning book descriptions that are based on proven blueprints Why the early bird catches the worm, but the second mouse gets the cheese - and what this has to do with your success as an author What the big publishers do not want you to know And much, much more.... Book Marketing Secrets includes: Countless proven strategies, methods, and tactics for your publishing success The 10 secrets of successful book publishing More than 25 practical examples and checklists An invitation to unlock a special surprise gift The Ultimate Book Marketing Secrets Cheat-sheet Book Marketing Secrets is your ultimate blueprint for creating a perennial bestseller by mastering the fundamentals of successful book publishing. Written by Albert Griesmayr, founder & CEO of the book publishing company Scribando - Novelify, whose personal clients from more than 15 countries have sold more than 2 million copies worldwide. Follow more than 100,000 people who watch his insights on book marketing online, and get the unfair advantage for your publishing business today. Book Marketing Secrets allows you to instantly improve your book marketing and sell more books by mastering the fundamentals of book publishing. Hone your skills with the more than 25 practical exercises and checklists presented throughout the book. Book Marketing Secrets is your key to unlocking the treasure chest of book marketing. Learn what it takes to create a perennial bestseller, learn how to apply the secrets, and sell more books today, tomorrow, and in the future. *Includes time-sensitive secret special surprise gift only available to the first 1,000 readers*

Unlock Your Book's Potential helps self-published authors navigate the complexities of book marketing with a clear focus on strategy development.Are you a self-published author struggling to navigate the complex world of book marketing? "Unlock Your Book's Potential: Book Marketing Made Easy" is your essential guide to unleashing your book on the World.In this comprehensive guide, we break down the daunting world of book marketing into manageable, actionable steps. You will learn proven book marketing strategies that will set you on the path to success. From understanding the fundamentals of book marketing to defining your target audience and crafting a compelling story brand, we cover it all in simple, jargon-free language.With "Unlock Your Book's Potential: Book Marketing Made Easy," you will discover how to create an effective marketing strategy tailored specifically for your book. You'll harness the power of social media platforms like Facebook, Instagram, and Twitter to build a loyal following and connect with potential readers. We'll also show you how to leverage partnerships with influencers and industry experts to amplify your reach and generate buzz around your book.But it doesn't stop there. We know that visuals play a crucial role in capturing readers' attention. That's why we delve into the art of crafting captivating book covers and back cover blurbs that draw readers in. You'll gain insider tips on design elements, typography, and colour schemes that will make your book stand out from the competition.Whether you're a marketing novice or looking to refine your skills, "Unlock Your Book's Potential: Book Marketing Made Easy" will empower you to navigate the turbulent seas of book promotion with confidence. Our step-by-step approach, combined with real-world examples, will provide you with the knowledge and tools you need to propel your self-publishing journey to new heights.Don't let the complexities of book marketing hold you back. Get ready to unlock your book's true potential and become a master of book marketing strategies. "Unlock Your Book's Potential: Book Marketing Made Easy" is your roadmap to success in the competitive world of self-publishing. https://booksonlineaustralia.com.au/shop/unlock-your-books-potential/