Secrets of the Marketing Masters
Title | Secrets of the Marketing Masters PDF eBook |
Author | Dick MARTIN |
Publisher | AMACOM Div American Mgmt Assn |
Pages | 289 |
Release | 2009-05-15 |
Genre | Business & Economics |
ISBN | 0814410227 |
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Secrets of the Marketing Masters
Title | Secrets of the Marketing Masters PDF eBook |
Author | Robert Cole |
Publisher | Createspace Independent Publishing Platform |
Pages | 268 |
Release | 2017-08-14 |
Genre | |
ISBN | 9781977861511 |
But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business to business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues.
Pre-Marketing
Title | Pre-Marketing PDF eBook |
Author | Grant Polachek |
Publisher | CreateSpace |
Pages | 84 |
Release | 2014-04-08 |
Genre | Business & Economics |
ISBN | 9781497588714 |
Read carefully and you will discover the Secrets of the Marketing Masters. For the first time you will learn that the secret of marketing success has very little to do with marketing. This book will take you on an intellectual and spiritual explorative journey. You will be taught to look at your business from a new perspective, and in so doing you will realized that most everything you've been taught about business success is wrong. In the end, you will have everything you need to confidently build the business of your dreams. Warning: This book is powerful, but now easy. You may have to read it again and again. If you're scared of hard work, struggle, criticism from your peers, and the occasional figurative scraped knee; then run and hide ... Business ownership is not for you! If you're ready to overcome any obstacle in creating your vision, then buy this book now, and start reading furiously.
Success Secrets of the Social Media Marketing Superstars
Title | Success Secrets of the Social Media Marketing Superstars PDF eBook |
Author | Mitch Meyerson |
Publisher | Entrepreneur Press |
Pages | 354 |
Release | 2010-08-01 |
Genre | Business & Economics |
ISBN | 1613080085 |
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Masters of Sales
Title | Masters of Sales PDF eBook |
Author | Ivan Misner |
Publisher | Entrepreneur Press |
Pages | 322 |
Release | 2007-08-01 |
Genre | Business & Economics |
ISBN | 161308143X |
Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can’t even get their foot in the door? For the first time, more than 70 of the most successful salespeople in the world have come together to reveal their secrets to success. You’ll learn what makes these outstanding sellers true masters of their craft—and how you can adapt the masters’ tactics for your own. Learn Martha Stewart’s secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello’s advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy’s secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 60 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.
Marketing Masters
Title | Marketing Masters PDF eBook |
Author | Gene Walden |
Publisher | HarperCollins Publishers |
Pages | 264 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780887305900 |
Walden, the bestselling author of The 100 Best Stocks to Own in America, and Lawler, the managing editor of Business Marketing, now reveal the marketing secrets that drive the most successful companies in America. Line art and photographs.
17 Secrets of the Master Prospectors
Title | 17 Secrets of the Master Prospectors PDF eBook |
Author | John Kalench |
Publisher | |
Pages | 292 |
Release | 1994 |
Genre | Business & Economics |
ISBN | 9780962944727 |