Secrets of Power Persuasion for Salespeople, now available in paperback as well as hardcover, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques you can use immediately to achieve the power and influence over buyers you desire. This book helps you master the art of persuasion, in turn helping your sales and profits grow.

In this revised and updated paperback edition, master negotiator Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately to enable a quantum leap in sales.

Whether the challenge is closing a sale or climbing the corporate ladder, the ability to get others to share one's viewpoint is essential to success. This motivational book now shows readers how to develop persuasive skills and techniques that will enable them to bring others into agreement with them, not through force of intimidation, but on their own.

Master negotiator Roger Dawson turns his attention to the person on the other side of the desk--the salesperson who's trying to close a deal with the most favorable terms. The goal of most negotiations is to create a win-win situation. Imagine if you could win every negotiation and leave the other person feeling like he or she has won too? This book teaches you how to be the power sales negotiator who can do exactly that. You will always come away from the negotiating table knowing that you have won and that you have improved your relationship with your buyer. Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately. In addition, he shows salespeople how to: Master the nine elements of power that control negotiating situations Ask for more than you expect to get Negotiate with individuals from other cultures Analyze personality styles and adapt to them Master the 24 power closes Power Negotiating for Salespeople is not a dull, dry treatise full theory. Nor is it a handbook of tricks and scams meant to manipulate others. It is the most complete book ever written specifically for salespeople about the process of negotiation and will enable any salesperson to take a quantum leap in sales. Praise for Dawson's Books: "I can't believe it! Here's a book that is packed with wisdom that will help anyone improve their life and yet it is easy and fun to read! Amazing!" --Og Mandino, author of The Greatest Salesman in the World "A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended." --Ken Blanchard, coauthor of The One Minute Manager "Roger Dawson's great book will help you create and expand one of the most critical skills to life-long success." --Anthony Robbins, author of Unlimited Power and Awaken the Giant Within

Learn the proven success secrets that get other people to see things your way without threats, without bribes, and without manipulation. Secrets of Power Persuasion is the most comprehensive how-to book ever published on the art of how to get what you want from other people. It is required reading for salespeople, managers, marketing specialists, politicians, parents . . . virtually everyone! Discover: • 8 Magic Keys That Control People • How to Use Humor to Control Others • 15 Proven Effective Ways to Make People Believe You • The Secret to Remembering Names and Faces • How to Bring Them to Their Knees with Time Pressure • 8 Ways to Persuade the Angry Person • 7 Ways to Get Uncooperative People on Your Side • 8 Verbal Persuasion Ploys • 12 Ways to Develop a Powerful Charisma