Whether the challenge is closing a sale or climbing the corporate ladder, the ability to get others to share one's viewpoint is essential to success. This motivational book now shows readers how to develop persuasive skills and techniques that will enable them to bring others into agreement with them, not through force of intimidation, but on their own.

Secrets of Power Persuasion for Salespeople, now available in paperback as well as hardcover, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques you can use immediately to achieve the power and influence over buyers you desire. This book helps you master the art of persuasion, in turn helping your sales and profits grow.

Let’s face it: very few people have studied how to solve problems. Problems knock us down like a tsunami and we don’t know what to do about it. We lie awake at night worrying about it and spend our days stressing out over a situation that only seems to get worse. It doesn’t have to be that way. Roger Dawson has taught hundreds of thousands of people has to negotiate, persuade, and make decisions, with his lectures, audio programs and books, and now he has turned his attention to something that everyone needs: a way to solve life’s problems. Secrets of Power Problem Solving provides proven techniques and sure-fire strategies for solving eveything the world throws at you. You’ll enjoy greater success as you learn how to: Treat every problem as a golden opportunity. Make your intuition work for you. Evaluate your available choices. Create options when you see no solution. Avoid problems in the first place. And much, much more!

"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."

Are you earning what you're worth? Master negotiator Roger Dawson, author of the best-selling Secrets of Power Negotiating, shows you how to get a better deal from your current employer and how to negotiate the best deal from a new employer. And you won't come off as greedy, overly aggressive or selfish. In fact, you'll learn how to win salary negotiations and still leave your boss feeling like he or she has actually won! Secrets of Power Salary Negotiating covers every aspect of the salary negotiating process, from beginning steps to critical final moves.

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Learn the proven success secrets that get other people to see things your way without threats, without bribes, and without manipulation. Secrets of Power Persuasion is the most comprehensive how-to book ever published on the art of how to get what you want from other people. It is required reading for salespeople, managers, marketing specialists, politicians, parents . . . virtually everyone! Discover: • 8 Magic Keys That Control People • How to Use Humor to Control Others • 15 Proven Effective Ways to Make People Believe You • The Secret to Remembering Names and Faces • How to Bring Them to Their Knees with Time Pressure • 8 Ways to Persuade the Angry Person • 7 Ways to Get Uncooperative People on Your Side • 8 Verbal Persuasion Ploys • 12 Ways to Develop a Powerful Charisma