A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

In a science experiment that goes awry, Herby finds himself shrunk to only 6 inches tall and in a mountain wilderness teeming with wild animals. His only chance for survival lies in his own ingenuity and the skills he learned in Boy Scouts.

Holding doctorates in chemistry, physics and biology, Peter Plichta applies his multifaceted scientific knowledge to the search for a universal building plan and makes a profound discovery. Plichta shows how a mathematical formula based on prime numbers underlies the mystery of the world. By decoding this fundamental numerical code, Plichta answers questions that have baffled mankind for ages and proves that the universe did not arise out of chance.

The legendary Renaissance math duel that ushered in the modern age of algebra The Secret Formula tells the story of two Renaissance mathematicians whose jealousies, intrigues, and contentious debates led to the discovery of a formula for the solution of the cubic equation. Niccolò Tartaglia was a talented and ambitious teacher who possessed a secret formula—the key to unlocking a seemingly unsolvable, two-thousand-year-old mathematical problem. He wrote it down in the form of a poem to prevent other mathematicians from stealing it. Gerolamo Cardano was a physician, gifted scholar, and notorious gambler who would not hesitate to use flattery and even trickery to learn Tartaglia's secret. Set against the backdrop of sixteenth-century Italy, The Secret Formula provides new and compelling insights into the peculiarities of Renaissance mathematics while bringing a turbulent and culturally vibrant age to life. It was an era when mathematicians challenged each other in intellectual duels held outdoors before enthusiastic crowds. Success not only enhanced the winner's reputation, but could result in prize money and professional acclaim. After hearing of Tartaglia's spectacular victory in one such contest in Venice, Cardano invited him to Milan, determined to obtain his secret by whatever means necessary. Cardano's intrigues paid off. In 1545, he was the first to publish a general solution of the cubic equation. Tartaglia, eager to take his revenge by establishing his superiority as the most brilliant mathematician of the age, challenged Cardano to the ultimate mathematical duel. A lively account of genius, betrayal, and all-too-human failings, The Secret Formula reveals the epic rivalry behind one of the fundamental ideas of modern algebra.

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Have you ever choked during a performance? Have you ever been told how much talent you have, yet you're not reaching it? Are you self-conscious or doubtful during performances? Does your level of concentration fluctuate wildly? Do you feel overwhelmed at times? We all dream of overcoming our challenges. We dream of the perfect job, achieving new wealth, of living the life we choose in harmony with the people we love. For many of us, the dream stops there. We wonder what leads some extraordinary people to confront and exceed their goals and compete at the highest level, while others run in place, distracted by fears and a sense of intimidation. We seek the insights that will liberate us from anxiety and self-doubt. In this book, Jim Fannin shares a collection of ideas and daily exercises that transform everyday performers into true champions. Using the secrets of Fannin's time-tested S.C.O.R.E. System (Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment), S.C.O.R.E. for Life shows you how to balance and apply these five principles in every arena of life. The result: more moments, days, and years performing and thinking in the state of flow we call the "Zone," and more of the results and success that matter. Every chapter includes reader-friendly tests and exercises, like the "90-Second Rule" (a lesson in discipline) and "The Palm Tree Versus the Oak Tree" (a lesson in adaptability). For more than thirty years, Jim Fannin has coached hundreds of top-performing athletes and business leaders, who testify to what the S.C.O.R.E. System can do. It is a tried and proven blueprint for realizing our extraordinary human potential and overcoming the fears and worries that hold us back. With commitment and consistent use of this success formula, you will blaze new paths to personal and professional achievement.

From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?