"World Champion Seahawks: We Are 12 is the definitive keepsake coffee table book that every Seattle fan will treasure from this dream season. Every dazzling moment is captured in this one-of-a-kind commemorative, including Russell Wilson's elusiveness, Marshawn Lynch's Beast Mode power, and the intimidating defense of the Legion of Boom. These enduring moments and more set against the backdrop of Seattle's loud and proud 12th man, which delivered the greatest home-field advantage in all of sport."--Inside cover.

The Seahawk dives--it's a catch! Through narrative nonfiction, timelines, and Fun Facts, readers will engage with the history and superstars of the Seattle Seahawks like never before.

"I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind-set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks. Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights. Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."

Trailblazing Seattle Seahawks fullback Derrick Coleman Jr.—the first deaf athlete to play offense in the NFL—tells his inspirational journey of persevering through every obstacle, remaining dedicated to the hard work and a no-excuses attitude that ultimately earned him a Super Bowl victory. Great for readers of all ages. Even at a young age, if anyone told Derrick Coleman what he couldn’t do, he’d just reply, “Watch me.” Diagnosed as hearing-impaired at age three, he faced a potentially limited future, but neither he nor his family were going to let that happen. Now Derrick shares the story of his remarkable journey toward NFL stardom, of the friends and colleagues who cheered him on when skeptics tried to chip away at his confidence, and of how every challenge he faced only strengthened his resolve. At the heart of his story is his unconventional family, whose one constant was always love. When Derrick was misunderstood as “difficult,” or bullied and laughed at by schoolmates, he removed his hearing aids and listened instead to his mother’s advice: Never let anyone else tell you how far you can go. Playing football became an outlet for Derrick’s restless energy and a way of proving he could forge his own path. As a senior at UCLA, he became a standout, an award-winning player who led his team with eleven touchdowns and demonstrated to the world what his heart had known all along: He had what it took to be a champion. No Excuses is more than just Derrick Coleman’s story as a sports legend, inspirational role model, and icon. It’s a motivating and unique testament to the human spirit, to the potential inside everyone who has ever faced difficult obstacles. It’s about aiming high in life, giving it your all, and never ever settling for excuses.

The half-time show is just beginning - but what happened before that to get the Super Bowl on the field? The Economics of the Super Bowl takes a fascinating look at the production process and financing of the Super Bowl. Various links in the economic chain include ticket sales, television broadcasting rights, advertising revenue, and contracting with performers for the half-time show, as well as for laborers to set up the stage and sound.

Shares the life story of the outspoken NFL cornerback, including his childhood, his college football career, and his success with the Seattle Seahawks.

Feel like you are on the field with today's NFL teams with these exciting and informative books. Learn about the history, best moments, and top players of teams like the New England Patriots, Kansas City Chiefs, and Minnesota Vikings. With easy text and heart-racing photos, these hi-lo books will have any young reader going for the extra point! Aligned to Common Core standards & correlated to state standards. Fly! is an imprint of Abdo Zoom, a division of ABDO.