A book about metals, plants, animals, and planets.

Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

When you think about an impactful story, what comes to mind? Is it a novel on a rainy afternoon, or a magical fairytale to your imaginative children before bed? Can you think of a story you were told along your path and how it has shaped your perception or values still to this moment? The reality is that we tell stories everyday. They are the vehicles of soulful information. They emotionalize the information and create connection. They show our commonalities, humanity, and identify our shared beliefs. Ultimately guiding how we conduct ourselves in every interaction and decision. The Science of Story is the field guide for every business leader, marketer, HR professional, and every individual that is looking to transform and grow their organization. Not only are these conversations impactful to businesses of any size or industry, but they have also guided the subsequent research that followed. Learn more about how to take your career or company to the next level with this modern handbook full of ways to implement best practices from top business leaders across the globe. From behind the scenes purpose transformations to practical examples and everything in between, this book uncovers what it takes to build a purpose-driven, enlightened workforce.

The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach. Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process. This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.

From the heart of tornado alley, Smith takes us into the eye of America's most devastating storms and behind the scenes of some of the world's most renowned scientific institutions to uncover the relationship between mankind and the weather.

Bringing together a diverse range of writers, The Science of Story is the first book to ask the question: what can contemporary brain science teach us about the art and craft of creative nonfiction writing? Drawing on the latest developments in cognitive neuroscience the book sheds new light on some of the most important elements of the writer's craft, from perspective and truth to emotion and metaphor. The Science of Story explores such questions as: · Why do humans tell stories? · How do we remember and misremember our lives - and what does this mean for storytelling? · What is the value of writing about trauma? · How do stories make us laugh, or cry, make us angry or triumphant? Contributors: Nancer Ballard, Mike Branch, Frank Bures, J.T. Bushnell, Katharine Coles, Christopher Cokinos, Alison Hawthorne Deming, David Lazar, Lawrence Lenhart, Alan Lightman, Dave Madden, Jessica Hendry Nelson, Richard Powers, Sean Prentiss, Julie Wittes Schlack, Valerie Sweeney Prince, Ira Sukrungruang, Nicole Walker, Wendy S. Walters, Marco Wilkinson, Amy Wright.