Satellite Marketing
Title | Satellite Marketing PDF eBook |
Author | Kevin Popovic |
Publisher | CRC Press |
Pages | 234 |
Release | 2017-12-19 |
Genre | Business & Economics |
ISBN | 1482256150 |
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
Business Strategies for Satellite Systems
Title | Business Strategies for Satellite Systems PDF eBook |
Author | D. K. Sachdev |
Publisher | Artech House |
Pages | 248 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9781580535939 |
To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.
Satellite TV Fair Marketing Act
Title | Satellite TV Fair Marketing Act PDF eBook |
Author | United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications |
Publisher | |
Pages | 264 |
Release | 1987 |
Genre | Artificial satellites in telecommunication |
ISBN |
Advertising and Marketing Practices in the Satellite Dish Industry
Title | Advertising and Marketing Practices in the Satellite Dish Industry PDF eBook |
Author | United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism |
Publisher | |
Pages | 118 |
Release | 1986 |
Genre | Advertising |
ISBN |
Satellite Communication Systems
Title | Satellite Communication Systems PDF eBook |
Author | B.G. Evans |
Publisher | IET |
Pages | 755 |
Release | 1999 |
Genre | Technology & Engineering |
ISBN | 085296899X |
Updates from unremarked dates material used in the Institute's vacation schools at Surrey University, which over the past 15 years have become the de-facto industry standard in satellite communications. The approach concentrates on the design and planning of systems, includes little theory, and just quotes equations rather than deriving them. New material has been added on the history and background of the field; the business aspects of satellite communications; and on new applications in mobile and personal communication systems, multimedia systems, military business and small satellites, navigation, and positioning. Graduate, undergraduate, and practicing engineers should benefit from the treatment. Annotation copyrighted by Book News, Inc., Portland, OR
The Satellite Communication Applications Handbook, Second Edition
Title | The Satellite Communication Applications Handbook, Second Edition PDF eBook |
Author | Bruce R. Elbert |
Publisher | Artech House |
Pages | 553 |
Release | 2004 |
Genre | Computers |
ISBN | 1580534902 |
Since the publication of the best-selling first edition of the Satellite Communication Applications Handbook, the satellite industry has experienced explosive growth thanks to a flood of innovations in consumer electronics, broadcasting, the Internet, transportation, and broadband telecommunications. This second edition covers all the latest advances in satellite technology and applications and features new chapters on mobile digital audio radio and VSAT networks. It updates and expands upon the engineering and management topics that made the first edition a must-have for every satellite communications professional as well as network architects. Engineers get the latest technical details into operations, architectures, and systems components. Managers are brought up to date with the latest business applications as well as regulatory and legal decisions affecting domestic and international markets. the treatment is also of value to marketing, legal, regulatory, and financial and operations professionals who must gain a clear understanding of the capabilities and issues associated with satellite space and ground facilities and services.
Introduction to Satellite Communication
Title | Introduction to Satellite Communication PDF eBook |
Author | Bruce R. Elbert |
Publisher | Artech House |
Pages | 463 |
Release | 2008 |
Genre | Technology & Engineering |
ISBN | 1596932112 |
Whether you are a technical or management professional, you can turn to this highly understandable and comprehensive overview of satellite technology, applications, and management. Thoroughly updated and expanded, this third edition boasts a wealth of new material, including added coverage of systems engineering as applied to satellite communications, clear explanations of all aspects of building and using a satellite systems, and discussions on digital communications and processing in modern satellite networks. The new edition also examines critical success factors and how to avoid the pitfalls in selecting satellite and ground resources. The book covers all the fundamentals of satellites, ground control systems, and earth stations, considering the design and operation of each major segment. You gain a practical understanding of the basic construction and usage of commercial satellite networks-how parts of a satellite system function, how various components interact, which role each component plays, and which factors are the most critical to success. Moreover, the book explores the economic, legal, and management issues involved in running the business of satellite communications.