The Law of Advertising, Marketing and Promotions

The Law of Advertising, Marketing and Promotions
Title The Law of Advertising, Marketing and Promotions PDF eBook
Author David H. Bernstein
Publisher Law Journal Seminars Press
Pages
Release 2017-10-28
Genre Law
ISBN 9781588521729

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The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.

Sales Promotion and Direct Marketing Law

Sales Promotion and Direct Marketing Law
Title Sales Promotion and Direct Marketing Law PDF eBook
Author Philip Circus
Publisher
Pages 247
Release 1998
Genre Advertising laws
ISBN 9780406903228

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Essential Law for Marketers

Essential Law for Marketers
Title Essential Law for Marketers PDF eBook
Author Ardi Kolah
Publisher Kogan Page Publishers
Pages 376
Release 2013-01-03
Genre Business & Economics
ISBN 0749464518

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Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

Sales Promotion

Sales Promotion
Title Sales Promotion PDF eBook
Author Roddy Mullin
Publisher Kogan Page Publishers
Pages 320
Release 2008
Genre Business & Economics
ISBN 0749450215

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Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Sales Promotion

Sales Promotion
Title Sales Promotion PDF eBook
Author Julian Cummins
Publisher Kogan Page Publishers
Pages 280
Release 2010-04-03
Genre Business & Economics
ISBN 0749460059

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Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Introduction to Business

Introduction to Business
Title Introduction to Business PDF eBook
Author Lawrence J. Gitman
Publisher
Pages 1455
Release 2024-09-16
Genre Business & Economics
ISBN

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Sales Promotion

Sales Promotion
Title Sales Promotion PDF eBook
Author Julian Cummins
Publisher Kogan Page Publishers
Pages 282
Release 2002
Genre Business & Economics
ISBN 9780749438647

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This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.