This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.

This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.

Written by leading European practitioners and researchers, this book examines both the theory and practice of rural tourism. It outlines how to both conceptualise and implement rural tourism in a sustainable way and will be of interest to tourism researchers and students of tourism, economics, geography, planning and sociology.

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Rural Europe is a highly developed tourism region, representing advanced tourism experience and supposed modern approaches to this industry. That said, it remains highly sensitive and fragile in terms of environmental, social, economic and cultural impacts. This volume focuses on rural Europe as a fascinating example of how tourism development impacts on the communities and the environment of rural regions and offers insights into how long term sustainability could be achieved in this specific region and correspondingly in other rural parts of the world. Sustainable Tourism in Rural Europe contains contributions from leading international scholars that review and analyse the concept and practice of sustainable tourism in this region through a multidisciplinary approach that embodies the view that sustainable tourism warrants a holistic approach in terms of its impacts and development potential. Divided into three sections: Key Themes and Issues; The State and Development; The Local Community and Development, this book addresses contentious and vital issues through theory, detailed research and case studies, offering real world approaches to sustainable development, showing problems including local politics which challenge abstract models. It introduces cutting edge research dealing with contemporary developments throughout Europe and consequential lessons/implications for other rural parts of the world. This volume will be of interest to students, researchers and academics in the areas of Tourism, Geography and Environmental Studies.

This Special Issue contains articles include, but not limited to, empirical, analytical, or design-oriented approaches to the following topics: Monitoring of carrying capacity and mechanisms for managing tourist flows in rural areas; Systems and tools to measure the social, economic, and environmental sustainability of rural tourism; Integration between public tourism policies and private strategies in the promotion and implementation of sustainable practices; Policies for promoting public participation in the planning and development of sustainable rural tourism; The impacts of tourism on traditional agricultural activities; Identity enhancement of the territory and its productions; "Good practices" in the implementation of rural tourism sustainability.

Destinations rely on regional strategies to support and enhance the tourism product through regional partnerships and integration. Integrated tourism is defined as tourism that is explicitly linked to the economic, social, cultural, natural and human structures of the region in which it occurs. Integrated tourism has evolved to include numerous meanings and definitions, but generally includes a vertical business or industry approach. The first of its kind, this book applies a more inclusive approach to integration by providing insight into inclusive regional development strategies that support both the needs of urban and rural areas whilst enhancing the tourist experience, supporting the positive impacts of tourism and mitigating the negative. Regional studies tend to portray either an urban or rural focus without acknowledging that often these spaces constitute joint governance structures, similar historical and cultural roots, and economic dependencies. Sustainable tourism promotes sourcing locally, such as using rural agricultural products in urban tourism experiences. Furthermore, innovative rural marketing strategies linking tourism heritage, attractions, food and drink trails, and artisans with urban visitors are emerging. Including theoretical and applied research and international case studies, this will be a valuable resource to academics, students and practitioners working in tourism development and regional policy.