An unprecedented study of Norman Rockwell's creative process, pairing masterworks of American illustration with the photographs that inspired their execution

Norman Rockwell's son, Tom, has put together the absolute finest collection of his father's bounteous body of work, illustrations that bespeak the golden glow of pre- and post-WWII Americana. Rockwell senior, who said he depicted life “as I would like it to be,” chronicled iconic visions of American life: the Thanksgiving turkey, soda fountains, ice skating on the pond, and small-town boys playing baseball-not to mention the beginning of the civil rights movement. Now, the best-selling collection of Rockwell's most beloved illustrations, organized by decade, is available in a refreshed edition. With more than 150 images-oil paintings, watercolors, and rare black-and-white sketches--this is an uncommonly faithful Rockwell treasury. The original edition has sold nearly 200,000 copies.

Publisher description

Widely admired for his sophistication, creativity and exuberance, David Rockwell is one of the leading architects, interiors architects and set designers working today. For over 30 years, he has explored his desire to imagine new worlds, to tell stories and to engage with others. This interest is rooted in his sense of play and possibility--an endless curiosity that continually drives him to ask, "What if?" What if you could step inside a crystal goblet? What if your environment transformed with every step? What if a restaurant could vanish at a moment's notice? What if your ultimate escapist fantasy was real? What If...' presents a wide array of Rockwell's brilliant explorations of the rich intersection between architecture and theater. Through immersive imagery and behind-the-scenes details, Rockwell introduces readers to 35 projects, from initial driving idea through physical realization. Works include the famed Nobu Fifty Seven and the newcomer TAO Downtown in New York, the W Paris Op ra, the West Lobby at The Cosmopolitan in Las Vegas and the newly opened TED Theater in Vancouver; set designs for the Academy Awards, Kinky Boots and Hairspray; the Hall of Fragments at the 2008 Venice Architecture Biennale and Jamie Oliver's traveling teaching kitchen, the Food Revolution truck. Engaging texts by Tony Award-winning playwright and screenplay writer John Guare, Tony Award-winning director and producer Jack O'Brien and Pulitzer Prize-winning critic Justin Davidson--written specially for this publication--and a conversation between Rockwell and acclaimed architect Elizabeth Diller round out this spectacular, celebratory volume. David Rockwell (born 1956) is an American architect and designer. He is founder and president of Rockwell Group, an award-winning, cross-disciplinary architecture and design practice based in New York City, with satellite offices in Madrid and Shanghai, that has been named as one of Fast Company's most innovative design practices.

A celebration of the work of contemporary architect David Rockwell, who works at the intersection of architecture and performance This unique insight into the projects and philosophy of renowned architect and Tony Award-winning set designer David Rockwell explores the remarkable range of his work, from restaurants and hotels to museums and Broadway stages. It is the first book to shine a spotlight on the relationship between architecture and performance and features contributions from leading voices and talents in fields as diverse as architecture, lighting design, and the culinary arts. David Rockwell's fascination with theater has long informed his built work. Drama explores the core principles that Rockwell uses to enhance the impact of his architecture, with contributions from experts across the creative world - from record producer Quincy Jones to chef José Andrés. It's both an exciting new insight into the work of an important contemporary architect and a compelling case for the virtues of interdisciplinary collaboration.

Norman Rockwell’s tremendously successful, prolific career as a painter and illustrator has rendered him a twentieth-century American icon. However, the very popularity and accessibility of his idealized, nostalgic depictions of middleclass life have caused him to be considered not a serious artist but a “mere illustrator”–a disparagement only reinforced by the hundreds of memorable covers he drew for The Sunday Evening Post. Symptomatic of critics’ neglect is the fact that Rockwell has never before been the subject of a serious critical biography. Based on private family archives and interviews and publishes to coincide with a major two-year travelling retrospective of his work, this book reveals for the first time the driven workaholic who had three complicated marriages and was a distant father —so different from the loving, all-American-dad image widely held to this day. Critically acclaimed author Laura Claridge also breaks new ground with her reappraisal of Rockwell’s art, arguing that despite his popular sentimental style, his artistry was masterful, complex, and far more manipulative than people realize.