All the recipes are from the Robin Hood Test Kitchen -- which means that you can depend on the results every time. Robin Hood is Canada's No. 1 name in flour. Dedicated to helping you bake better, its test kitchen develops recipes for everything from decadent cakes to perfect pies and cookies. Now available for the first time is a collection of most of the recipes from Robin Hood's bestselling Baking Festival Cookbook and Home Baking. More than 250 recipes will appeal to both the novice and experienced baker and will inspire you to explore the wonderful world of baking. Extensive tips and techniques accompany each recipe, and the Baking Basics section in the introduction covers everything from equipment and ingredients to baking at high altitudes. Bake everything from sweet and decadent treats to savory sensations. Create mouthwatering homemade treats for everything from cookies and cakes, pies and pastries, bars and squares, to breads and muffins and kid-friendly recipes and ideas. These delicious and always dependable recipes are suitable for every occasion. An abundance of mouthwatering photographs and extensive tips ensure success every time you bake. This is baking at its best!

Sommers, Barnes, Fundamentals of Marketing, 9th Canadian Edition is back - hotter than ever in full-colour, hardcover, with a new 8 1/2 x 11 trim size. It is the most highly integrated text on the market, incorporating Internet, multimedia and the "New Marketing" throughout: in text materials and boxed examples, chapter opening cases, and part-ending cases.This book was the first on the market to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. There is a new emphasis throughout the book on the new view of marketing, focusing on current applications of service quality, customer retention, and customer relationships. Global examples and coverage are integrated throughout.This edition offers a completely new design, a revised supplements package, a new interactive web page, and CBC video cases.

More than 90 years after it started business as a small mill in Moose Jaw, Saskatchewan, Robin Hood has grown to become Canada's leading flour producer. Today its familiar red-and-green archer logo is synonymous with quality and reliability -- and a commitment to great baking. As part of that commitment, Robin Hood's test kitchens work constantly to develop new recipes for everything from traditional pound cakes to decadent layer cakes to perfect pies and cookies. The best of these recipes are distributed every fall in The Baking Festival, a digest-sized magazine that is eagerly awaited by home bakers throughout Canada. Now, for the first time, more than 100 of these great baking recipes have been assembled in one full-sized volume -- Robin Hood Baking Festival Cookbook. Here you'll find dependable and delicious recipes for just about every type of baking. Cookie lovers can whip up a batch of nutritious Raisin Oatmeal Cookies or sinfully rich Chocolate Chunk Pecan Cookies. For a more substantial sweet treat, try Strawberry Cheesecake Squares or Chocolate Strawberry Mousse Delight. And for those special desserts, choose from delights such as Triple Chocolate Fudge Cake, Apricot Walnut Torte or Prize-Winning Pecan Pie. As you'd expect from Robin Hood, this is baking at its finest. But there's more. The Robin Hood Baking Festival Cookbook also includes a chapter filled with valuable baking tips and techniques, answers to the most commonly asked questions about baking as well as useful information about different types of flour. Also featured are kid-friendly recipes (after all, who loves baking more?) and ideas for fun-filled crafts to add even more enjoyment to your time in the kitchen. Put it all together with beautiful photographs and full color throughout, and you've got an outstanding cookbook that will appeal to novice and experienced bakers alike.