From Ron Dembo, advisor to leading banks and hedge funds, and Daniel Stoffman, co-author of the revolutionary bestseller Boom, Bust and Echo, Upside, Downside is an accessible guide to the biggest danger facing investors in an increasingly uncertain world: financial risk. As a generation of investors knows, financial markets are vulnerable to events – from terrorist attacks to epidemics – that are guaranteed to occur, yet impossible to predict. As markets become more complex and intertwined, investors feel increasingly unsure: how can you safeguard your financial prospects when you can’t know what the future will look like? Upside, Downside is a toolbox to protect yourself from financial risk. Co-authored by a leading financial journalist and a pioneer in the field of risk management who advises the world’s major banks, it gives investors access for the first time to the most advanced risk management strategies available, distilled into three simple rules for managing risk. These rules – Knowing What You Own, Using Multiple Scenarios, and Anticipating Regret – will allow you to take control of your financial future. You can’t banish all the dangers of the world, but Upside, Downside will give you the skills to manage them.

Master the most important investing skill of all—DECISION MAKING “De-risking your investments requires knowing that there is much you don’t know.” –David X Martin Risk exists because of one simple fact: Decisions are always based on incomplete information. Therefore, to meet your investment goals over the long term, you must learn to manage the risks associated with a decision-making process that is by nature flawed. Risk and the Smart Investor provides a framework for making such decisions. Avoiding unrealistic promises of completely risk-free investing, world-renowned risk management expert David X Martin familiarizes you with the principles of risk management. Based on Martin’s experience in managing risk at several of the world’s largest financial institutions, this principlebased approach presents a unique perspective that helps you manage the risk in every investment you make. Risk and the Smart Investor provides not only a framework for managing risk in today’s markets, it also prepares you to handle the next financial crisis—which is coming, sooner or later—by separating risk management into four separate processes: Assessment—know where you are, but accept the fact that you cannot know everything The Rules of the Game—determine your appetite for risk, diversify accordingly, demand transparency, and institute checks and balances Decision Making—consider all alternatives, fit your plans into specific time frames, and always have an exit strategy Reevaluation—continually monitor the outcomes of your decisions and learn from your mistakes Praise for Risk and the Smart Investor “Interesting and instructive. A good book for those who want to learn about risk and build this knowledge into their financial decisions.” —John Reed, former CEO, Citigroup “David Martin has produced a popular yet serious post-financial crisis reflection on the fundamentals of risk management as a living process. Rich in experience and wisdom, Risk and the Smart Investor is both a useful handbook brimming with insights, and a moral tale for our times. Simply a must-read for every serious investor, risk manager, and just about everyone else.” —Michael Power, professor, London School of Economics and Political Science “David Martin knows risk and the active investor and his book proves it.” —Jerry Lieberman “This book is like having your own mentor to guide you through risk management decisions.” —William Rhodes, Chairman, Citigroup and Citibank

Master the most important investing skill of all—DECISION MAKING “De-risking your investments requires knowing that there is much you don’t know.” –David X Martin Risk exists because of one simple fact: Decisions are always based on incomplete information. Therefore, to meet your investment goals over the long term, you must learn to manage the risks associated with a decision-making process that is by nature flawed. Risk and the Smart Investor provides a framework for making such decisions. Avoiding unrealistic promises of completely risk-free investing, world-renowned risk management expert David X Martin familiarizes you with the principles of risk management. Based on Martin’s experience in managing risk at several of the world’s largest financial institutions, this principlebased approach presents a unique perspective that helps you manage the risk in every investment you make. Risk and the Smart Investor provides not only a framework for managing risk in today’s markets, it also prepares you to handle the next financial crisis—which is coming, sooner or later—by separating risk management into four separate processes: Assessment—know where you are, but accept the fact that you cannot know everything The Rules of the Game—determine your appetite for risk, diversify accordingly, demand transparency, and institute checks and balances Decision Making—consider all alternatives, fit your plans into specific time frames, and always have an exit strategy Reevaluation—continually monitor the outcomes of your decisions and learn from your mistakes Praise for Risk and the Smart Investor “Interesting and instructive. A good book for those who want to learn about risk and build this knowledge into their financial decisions.” —John Reed, former CEO, Citigroup “David Martin has produced a popular yet serious post-financial crisis reflection on the fundamentals of risk management as a living process. Rich in experience and wisdom, Risk and the Smart Investor is both a useful handbook brimming with insights, and a moral tale for our times. Simply a must-read for every serious investor, risk manager, and just about everyone else.” —Michael Power, professor, London School of Economics and Political Science “David Martin knows risk and the active investor and his book proves it.” —Jerry Lieberman “This book is like having your own mentor to guide you through risk management decisions.” —William Rhodes, Chairman, Citigroup and Citibank

Tells how to avoid investment fads, explains the basic concepts of value-investment philosophy, and offers advice on portfolio management

is a vice president with the American Association of Individual Investors. He is the editor of the AAII Journal and helps to manage the Stock Superstars portfolio. He authors the weekly AAII Investor Update newsletter and his commentary is published by both Seeking Alpha and Forbes.com.

A guide to avoiding investment mistakes reveals the most common errors investors make and provides a framework for rethinking investment and money management strategies.