A panoramic explanation of "civic tourism" and the shaping of a national identity At the same time a reading of Kenneth Burke and of tourist landscapes in America, Gregory Clark's new study explores the rhetorical power connected with American tourism. Looking specifically at a time when citizens of the United States first took to rail and then highway to become sightseers in their own country, Clark traces the rhetorical function of a wide-ranging set of tourist experiences. He explores how the symbolic experiences Americans share as tourists have helped residents of a vast and diverse nation adopt a national identity. In doing so he suggests that the rhetorical power of a national culture is wielded not only by public discourse but also by public experiences. Clark examines places in the American landscape that have facilitated such experiences, including New York City, Shaker villages, Yellowstone National Park, the Lincoln Highway, San Francisco's 1915 Panama-Pacific International Exposition, and the Grand Canyon. He examines the rhetorical power of these sites to transform private individuals into public citizens, and he evaluates a national culture that teaches Americans to experience certain places as potent symbols of national community. Invoking Burke's concept of "identification" to explain such rhetorical encounters, Clark considers Burke's lifelong study of symbols—linguistic and otherwise—and their place in the construction and transformation of individual identity. Clark turns to Burke's work to expand our awareness of the rhetorical resources that lead individuals within a community to adopt a collective identity, and he considers the implications of nineteenth- and twentieth-century tourism for both visual rhetoric and the rhetoric of display.

Rhetoric Across Borders features a select representation of 27 essays and excerpts from the “In Conversation” panels at the Rhetoric Society of America’s 2014 conference on “Border Rhetorics.”

US Public Memory, Rhetoric, and the National Mall examines “the nation’s front yard,” understanding it as both a public face the United States presents to the world and a site where its less apparent moral story is told. This book provides a uniquely thorough, interdisciplinary, and integrated examination of how the National Mall shares a moral story of the United States and, in so doing, reveals the soul of the nation. The contributors explore 11 different memorials, monuments, and museums found across the Mall, considering how each rhetorically remembers a key element of the nation’s past, what the rhetorical memory tells us about the nation’s soul, and how each site must thus be understood in relation to the commemorative landscape of the Mall.

This volume represents current theory and research in rhetoric, across disciplines, and is of interest to scholars and students in rhetoric studies in speech communication, English, and related disciplines.

In today’s diverse societies, museums are the primary institutions within the public sphere in which individuals can both engage critical thought and celebrate community. This volume uses the lens of rhetoric to explore the role these societal repositories play in establishing and altering cultural heritage and national identity. Based on fieldwork conducted in over sixty museums in twenty-two countries across six continents, Museum Rhetoric explores how heritage museum exhibits persuade visitors to unite their own sense of identity with that of the broader civic society and how the latter changes in response. Elizabeth Weiser examines what compels communities, organizations, and nations to create museum spaces, and how museums operate as sites of both civic engagement and rhetorical persuasion. Moving beyond rhetorical explorations of museums as “memory sites,” she shows how they intentionally straddle the divides between style and content, intellect and affect, and unity and diversity, and why their portrayal of the past matters to civic life—and particularly studies of nationalism—in the present and future. Deeply researched and artfully argued, Museum Rhetoric sheds light on the public impact of cultural and aesthetic heritage and opens avenues of inquiry for scholars of museum studies and public history.

The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field. Key Features: Brings together scholars from across the disciplines of Speech, Communication, English, and Writing Studies. While rhetoric is by definition interdisciplinary, self-identified scholars in the field are most often institutionally separated from one another. This Handbook bridges this divide by providing a refreshing range of transdisciplinary views on the nature, status, definition, and scope of rhetoric today. Offers a thorough-going overview of rhetorical studies today. Organized in four sections—Historical Studies in Rhetoric; Rhetoric Across the Disciplines; Rhetoric and Pedagogy, and Rhetoric and Public Discourse—the volume provides a single resource for engaging rhetorical studies. Underscores the importance of rhetoric to education across a wide range of disciplines as well as to effective participation in public arenas. Thus the volume connects rhetoric′s long teaching tradition to an activist agenda for informed civic engagement. Addresses methodological and theoretical difficulties and offers means of negotiating them. Provides one of the first introductions to rhetorical studies across cultures and to the related debates concerning comparative and contrastive rhetorics.

Readings in Rhetorical Fieldwork compiles foundational articles highlighting the development of fieldwork in rhetorical criticism. Presenting a wide variety of approaches, the volume begins with a section establishing the starting points for the development of fieldwork in rhetorical criticism and then examines five topics: Space & Place; Public Memory; Publics and Counterpublics; Advocacy and Activism; and Science, Technology, and Medicine. Within these sections, readers evaluate a full spectrum of methods, from interviews, to oral histories, to participant observation. This volume is invaluable for advanced undergraduate and graduate students of rhetorical criticism, rhetorical fieldwork, and qualitative methods looking for a comprehensive overview of the development of rhetorical fieldwork.