This collection of essays by Walter J. Ong focuses on the complex and dynamic relationship between verbal performance and cultural evolution. By studying the history of rhetoric and related arts from classical antiquity through the age of romanticism to the modern period, Ong both illuminates the past and helps explain late-twentieth-century modes of expression. Elegantly written and wide ranging, Rhetoric, Romance, and Technology traces the evolution of devices used to store, retrieve, and communicate knowledge. Ong discusses diverse topics including memory as art, associationist critical theory, the close relationship between romanticism and technology, and the popular culture of the 1970s. This book also contains essays about Tudor writings in English on rhetoric and literary theory, the study of Latin as a Renaissance puberty rite, Ramism in the classroom and in commerce, Jonathan Swift's notion of the mind, and John Stuart Mill's politics.

This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

Have Western exegetes turned an Eastern book into a Western one? Has our fondness for a fixed printed text capable of being analyzed with precision and exactitude blinded us to other hermeneutic possibilities? Does God require all people to be able to analyze grammar to interpret Scripture? Does God assume all people can interpret Scripture through oral means? The authors recognize the effects of centuries of literacy socialization that produced a blind spot in the Western Christian world—the neglect by most in the academies, agencies, and assemblies of the foundational and forceful role orality had on the biblical text and teaching. From the inspired spoken word of the prophets, including Jesus (pre-text), to the elite literate scribes who painstakingly hand-printed the sacred text, to post-text interpretation and teaching, the footprint of orality throughout the entire process is acutely visible to those having the oral-aural influenced eyes of the Mediterranean ancients. Could oral hermeneutics be the “mother of relational theology”?