This book is an indispensable guide for owners and managers of rural hotels seeking to maximize revenue and profitability. Focusing on revenue management, a crucial strategy in the hotel industry, the author details how to apply effective pricing techniques, inventory management and market analysis to attract diverse customer segments. The book addresses everything from dynamic and competitive pricing to using technology and data to predict demand and adjust supply. In addition, it explores how collaborating with local businesses and adopting sustainable practices can enhance the guest experience and increase profitability. This handbook is a valuable resource for any rural hotel looking to stand out in a highly competitive market.

This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.

Revenue management is the process of allocating the right inventory to the right kind of customer at the right price to maximise revenue. It applies particularly to the service sector. Covering numerous industries, these case studies demonstrate a variety of scenarios, problems and solutions.

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

This book is a comprehensive and detailed guide to turning a farmhouse into a charming and successful country hotel. With its 250 practical tips, it addresses every aspect of the process, from the initial idea to the day-to-day operation. Readers will discover how to conduct effective market research, design renovations with rustic charm, and apply novel marketing strategies to attract a diverse clientele. The book highlights the importance of sustainability and how to create unique guest experiences while maintaining a balance between rural authenticity and modern comfort. It is a must-have tool for any entrepreneur looking to explore the potential of rural tourism, combining a passion for the countryside with business skills to develop a profitable and rewarding project in the hospitality sector.

Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy probl