How can policy keep up with the developments in a converging information society? How can all interests be taken into account when the value chains are being transformed? Addressing these questions, this title states that it is necessary to fundamentally reconsider the legal and policy frameworks

The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs

Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation. Specifically, he considers the wider social, political, economic and technological changes arising from the globalization of the communications industries and assesses their impact on matters of regulation and policy. By focusing on the convergence of the communication and media industries, he makes reference to the paradigmatic shift from a system based on the traditions of public service in broadcast and telecommunications delivery to one that is demarcated by commercialization, privatization and competition. In doing so, Iosifidis tackles a key question in the field: to what extent do new media developments require changes in regulatory philosophy and objectives. It considers the various possible meanings of the public interest concept in exploring the different regulatory modes and the interplay between the local and the global in policy-making.

An in-depth account of EU policies in the area of public service broadcasting, focusing mainly on the application of the European State aid rules. The book discusses when, how and with what impact the European Commission deals with public service broadcasting.

Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.

The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.