Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles—find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as: Repackaging products to widen the range of your target demographic Revising your profit model to improve your margins Moving up- or down-market to attract new customers Using core competencies to enter new markets Conducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Transforming Health Sciences Library Spaces presents first-hand case studies and practical advice on transforming health sciences library spaces in the 21st century. Collected here are the experiences and thoughts of librarians on the transformation of health sciences library spaces. They provide insights into planning, budgeting, collecting, and integrating user feedback, collaborating with leadership and architects and thriving in the good times and the tight times. The book has three main sections: The Realities of Making Virtual Work Library Spaces that Work for Users Library Spaces Working with What They’ve Got These tackle crucial issues including: Identifying and overhauling dated spaces that lack flexibility Gathering information on usage behavior and user feedback in relation to our spaces. Working with feedback to increase satisfaction, and use of the library space with little funds. Removing a large percentage of the physical collection and deciding what to replace it with. Maximizing relationships with stakeholders such as leadership and external departments to transform the library space. Understanding what going 100% virtual means in practice. Managing usage of materials not traditionally well suited to online access.

Stop! Don't Go There! Mistakes Made by Top Leaders, provides a framework that should permeate strategies to balance the imperatives of the present with the high pressure demands of the future. The case in point is to focus on the organisation's core competencies rather than merely toeing the line of competitors. It, thus, offers a rich collection of hindsight vision from an elite and diverse group of leaders, juxtaposed with how that translates into actions in the current scenario. Based on in-depth interviews with more than 30 high profile leaders, the book provides valuable insights generated through the mistakes made by these luminaries. Be it related to balancing today's exigencies with tomorrow's challenges, articulating a road map, identifying values, behaviours and metrics for sustenance or aligning with culture...leaders have candidly admitted to their shortcomings and failings. What's intriguing is that some of them, overwhelmed with the quality of interaction, confessed to outlining their mistakes, on deep reflection, right during their interview. The valuable lessons learnt from these cross section of leaders spanning manufacturing, IT, services, education, politics, law, the fine arts, hospitality, and SMEs, represents a unique and important perspective to guide organisations towards a long-term winning position. Letting go is what enables you to move forward. Many leaders have learnt to unlearn values and traditional mindsets in order to scale heights. This book, a one-of-its-kind compendium of corporate mistakes, structured around values, mistakes and learning through first person interviews, is a must-read for leaders and managers in today's fast changing, hypercompetitive world, where unquestioned answers are being probed. In demonstrating a high degree of learnability, the book is a true primer for a non-linear business world riddled with discontinuities and disruptions.

Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

A technology-enabled management philosophy to accelerate your organization Business at the Speed of Now delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most. Get systematic advice on how to build an integrated and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time. The vast majority of businesses cling to a THEN management model and philosophy designed to prevent immediate action. In this practical handbook, you'll learn how to apply technology to the three essential types of work: Fundamentals (routine work that consumes 95 percent of all resources), Breakthroughs (initiatives that can change the game), and Problems (daily challenges and crises that occur in all organizations). Provides a wealth of real-world examples, assessments, tools, guidelines, and checklists that enable readers to apply the concepts immediately Offers practical tools for building accountability and transparency into every position, thereby eliminating the loose ends that so often cause business execution to stumble Presents the groundbreaking insights of John Bernard, an expert on management theory and practice, the use of social media inside the organization, and the modern workforce, whose company, Mass Ingenuity, consults around the world and develops Web-based tools to support real-time management Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.