Research Methods for Business Students has been fully revised for this 7th Edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg

La 4e de couverture indique : "If you need any help with your research project or dissertation then this fully revised and updated 2nd edition is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project.The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and'Research in practice' boxes show how research is used in real life, making this the book you need to successfully complete your project.New to the 2nd edition: latest sources of online secondary data, extended discussion of research philosophies and theory development, using observation, and how to reference.Don't forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!"