Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

In today’s globalised world, large-scale migration is the norm. A contributing factor to the successful settlement of migrants is the ability to access work and economic security. This book focuses on the lived experiences of migrants who (try to) access the workplace, and explores the barriers and support they encounter. The editors bring together studies which look at the ways in which inclusion and exclusion from the workplace are done linguistically from historical, discourse analytical, narrative and language assessment perspectives. The chapters represent an innovative, holistic, intersectional and multidisciplinary approach to the subject, and illustrate a wide range of analytical methods and theoretical tools for the study of multilingualism and professional identity. The rich empirical data contained in the book cover a variety of professional contexts and countries, and the book will appeal to both specialist and non-specialist audiences.

Although it feels like we live in a time of seeming hopelessness, this pioneering book illustrates what language can teach us about the practice, logic, and feasibility of hope in the twenty-first century. Silva and Lee highlight how people living in Brazilian urban peripheries, who have grown accustomed to unrelenting prejudice and violence on an everyday basis, use language to survive and imagine futures that are worth aspiring to. In so doing, this book foregrounds how language becomes a matter of survival for these communities. It provides a thorough theorization of how language can produce conditions of hope, moving away from the idea of language merely as a tool of communication and toward something that can meaningfully impact social realities. Innovative and engaging, it is essential reading for researchers and students in applied linguistics, sociolinguistics and linguistic anthropology. This title is also available as open access on Cambridge Core.

This volume sets out to investigate the linguistic ecologies of Singapore, Hong Kong, and Dubai, with chapters that combine empirical and theoretical approaches to the sociolinguistics of multilingualism. One important feature of this publication is that the five parts of the collection deal with such key issues as the historical dimension, language policies and language planning, contemporary societal multilingualism, multilingual language acquisition, and the localized Englishes of global cities. The first four sections of the volume provide a multi-levelled and finely-detailed description of multilingual diversity of three global cities, while the final section discusses postcolonial Englishes in the context of multilingual language acquisition and language contact.

The concept of linguistic justice, as applied to minoritized languages, sheds light upon the way in which minoritized communities conduct their lives in less than optimal environments. Precisely for that reason, the theoretical framework for the study of minoritized languages has been constructed from different areas of knowledge, creating a situation in which "language" is just one of the elements. This collection of essays proposes to recover the centrality of bilingualism, biculturalism and bidialectalism in the understanding of the different social, cultural and political processes of historical and contemporary language justice. It provides relevant theoretical and practical frameworks on the latest studies in linguistic justice as applied to minoritized languages and linguistic varieties such as Korean in Los Angeles, USA, Arabic in Spain, or Náhuat in Central America. Analyzing the acquisition, maintenance and attrition of these languages both in digital and physical environments, the volume contributes to expanding our knowledge of the sociolinguistic, educational, political and social realities that occur in minoritized languages.

A review of the literature shows that there is much room for growth on nation brand research. For example, contemporary empirical research on national character is limited in that the research tends to incorporate human personality traits to define the brand or character of countries. Since the research tradition in national character roots itself in the early to mid-20th century around the same time that human personality research is beginning to flourish, there is no surprise for the influence of using human personality traits to describe nations. Unfortunately, a nation brand is more complex than what can be explained by human personality traits. Another example of limitations in the literature are the many case studies of branding nations that do not provide sufficient empirical methods to analyze the nation brands. Contributing to this problem is the lack of consistent usage of a standard term to refer to the concept of a nation brand.

How do non-state actors matter in international relations? This volume recognizes three types of non-state actor: non-governmental organizations (NGOs), intergovernmental organizations (IGOs) and transnational corporations. It illustrates how they play roles alongside nation-states and are interrelated in matters of international regulation and coordination. After an introductory part on current qualitative and quantitative sources, this comprehensive collection of state-of-the-art essays is comprised of four main thematic parts: Part II examines actors other than governments, such as transnational religious actors, business representatives and experts, and also parliamentarians and agencies set up by IGOs. Part III studies the perceptions and understandings in political philosophy, international law and international relations theory. It questions concepts used (civil society, NGO, governance) and covers the limitations to be kept in mind. Part IV analyses the nature and impact of non-state actors. Chapters discuss processes within international bureaucracies (diplomacy, dynamism, bureaucratic power, contribution to democracy) and the quintessence of deliberation and decision making within NGOs and IGOs and of implementation, accountability and dispute settlement. Part V studies specific worlds of non-state actors: humanitarian aid, human rights, security, the North-South divide, health, trade and environment. Accessible and articulately written, The Ashgate Research Companion to Non-State Actors is aimed at a wide readership of scholars and practitioners in international relations.