Mike Mooney uses personals stories from more than two decades at senior leadership posts in the fast-paced world of motorsports to illustrate the impact of actions and behaviors. You will learn the same strategies he has used for global companies in motorsports to shape, protect, and rebuild reputations

Olive Corbett is not crazy. Not anymore. She obediently takes her meds and stays under the radar at school. After “the incident,” Olive just wants to avoid any more trouble, so she knows the smartest thing is to stay clear of the new girl who is rumored to have quite the creepy past. But there’s no avoiding Miranda Vaile. As mousy Miranda edges her way into the popular group, right up to the side of queen bee Katie – and pushes the others right out – only Olive seems to notice that something strange is going on. Something almost . . . parasitic. Either Olive is losing her grip on reality, or Miranda Vaile is stealing Katie’s life. But who would ever believe crazy Olive, the girl who has a habit of letting her imagination run away with her? And what if Olive is the next target? A chilling psychological thriller that tears through themes of identity, loss, and toxic friendship, Shift will leave readers guessing until the final pages.

What's your next move? Every day, we move in one direction or another. We're free to choose from endless possibilities. Only you can choose the direction for the rest of your life. Now is the time for you to SHIFT from, "I'm so busy and stressed," to, "I'm living my ideal life right now." It's your next move!

Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.

Some friends fade away….Others disappear. Now in paperback, a riveting mystery that will “keep the pages turning” (Chris Crutcher, author of Staying Fat for Sarah Byrnes). Imagine you and your best friend head out West on a cross-country bike trek. Imagine that you get into a fight—the cheap SOB won’t kick in any cash—and you stop riding together. Imagine you reach Seattle, go home alone, and start college. Imagine you think your former best friend does too. Imagine he didn’t, that he was carrying more than $20,000 in cash the whole trip, and that now the FBI is looking for him. Imagine your world shifting.... Shift is a breathtaking tour-de-force that explores the depths of loyalty and friendship—and the unknowable depths of another person.

How the early Dungeons & Dragons community grappled with the nature of role-playing games, theorizing a new game genre. When Dungeon & Dragons made its debut in the mid-1970s, followed shortly thereafter by other, similar tabletop games, it sparked a renaissance in game design and critical thinking about games. D&D is now popularly considered to be the first role-playing game. But in the original rules, the term "role-playing" is nowhere to be found; D&D was marketed as a war game. In The Elusive Shift, Jon Peterson describes how players and scholars in the D&D community began to apply the term to D&D and similar games--and by doing so, established a new genre of games.

This book taps into both success stories and cautionary tales from others to provide you with a smart, calculated approach to knowing both: 1) when to change course and 2) how to pull it off. In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some companies always seem to know the perfect season to shift gears, as well as the rights methods to implement when doing so, while others go down sinking when a simple shift would’ve saved everything? Packed with insightful interviews from leaders at HBO, Adobe, BlackBerry, National Geographic, Microsoft, Kodak, and elsewhere, Shift Ahead explains how to: Spot warning signs that it’s time for a reinvention Overcome obstacles standing in the way of your company’s future goals Maintain authenticity when shifting gears Execute changes seamlessly, no matter how bold they are Today more than at any other time before, knowing when to shift, and how to do so successfully, is the key to remaining competitive. With Shift Ahead, this difficult yet imperative maneuver will become the key to your company’s long-term success!