In this study, Ian Reader presents new insights into the relationship between religion and tourism more generally and into the contemporary religious situation in Japan. He counteracts scholarship that claims tourism increases religious activity, shows that tourism is a factor in increasing secularization in Japan and draws attention to the role of the state in such contexts. Although the Japanese constitution prohibits the state from promoting religion, this book shows how state agencies nonetheless encourage people to visit religious sites, by presenting them as manifestations of a shared heritage, in ways that distance them from 'religion'. Reader examines theoretical understandings of religion and tourism and presents case studies of famed pilgrimage routes and temples. He shows how Zen monasteries are now 'tourist brands' and pilgrimages are the focus of TV entertainment programmes, portrayed as opportunities to eat sweets. Examining the nationalistic rhetoric of nostalgia and unique heritage that underpins the promotion of religious sites, Reader also considers why priests acquiesce in such matters.

Are Japanese people religious – and, if so, in what ways? David Lewis addresses this question from the perspective of ordinary Japanese people in the context of their life cycles, and explores why they engage in religious activities. He not only discusses how Japanese people engage in different religious practices as they encounter new events in their lives but also analyses the attitudes and motivations behind their behaviour. Activities such as fortune-telling, religious rites in the workplace, ancestral rites and visits to shrines and temples are actually engaged in by many people who view themselves as ‘non- religious’ but express their motivations in terms other than the conventional ‘religious’ ones. This book outlines the religious options available, and assesses why people choose particular religious activities at various times in their lives or in specific circumstances. The author challenges some widespread assumptions about religion in urban and industrial contexts and also shows how some of the underlying motivations behind Japanese behaviour are expressed both in religious and non-religious forms.

In this study, Ian Reader presents new insights into the relationship between religion and tourism more generally and into the contemporary religious situation in Japan. He counteracts scholarship that claims tourism increases religious activity, shows that tourism is a factor in increasing secularization in Japan and draws attention to the role of the state in such contexts. Although the Japanese constitution prohibits the state from promoting religion, this book shows how state agencies nonetheless encourage people to visit religious sites, by presenting them as manifestations of a shared heritage, in ways that distance them from 'religion'. Reader examines theoretical understandings of religion and tourism and presents case studies of famed pilgrimage routes and temples. He shows how Zen monasteries are now 'tourist brands' and pilgrimages are the focus of TV entertainment programmes, portrayed as opportunities to eat sweets. Examining the nationalistic rhetoric of nostalgia and unique heritage that underpins the promotion of religious sites, Reader also considers why priests acquiesce in such matters.

Representing work by some of the leading scholars in the field, the chapters in this handbook survey the transformation and innovation of religious traditions and practices in contemporary Japan.

In a variety of interesting dimensions in both historical and contemporary Japanese culture, this exciting new book examines pilgrimages in Japan, including the meanings of travel, transformation, and the discovery of identity through encounters with the sacred.

Seminar paper from the year 2008 in the subject Theology - Miscellaneous, grade: 1,3, Muhlenberg College, course: Religions of Japan, language: English, abstract: Japan's national symbol and most holy sight, Mount Fuji, has always been attractive to pilgrims. Over the years the motivation for a pilgrimage on Mt. Fuji has changed dramatically. From exclusive religious intentions the mountain is open today to sport climbers and tourists as well. This essay discusses how religion and tourism go hand-in-hand starting off from the past on to today's Mt. Fuji, and argues that commerce and religion in fact are not as separate as one would think.

This innovative collaborative work—the first to focus on Buddhist tourism—explores how Buddhists, government organizations, business corporations, and individuals in Asia participate in re-imaginings of Buddhism through tourism. Contributors from religious studies, anthropology, and art history examine sacred places and religious monuments as they have been shaped and reshaped by socioeconomic and cultural trends in the region. Following an introduction that offers the first theoretical understanding of tourism from a Buddhist studies’ perspective, early chapters discuss the ways Buddhists and non-Buddhists imagine concepts and places related to the religion. Case studies highlight Buddhist peace in India, Buddhist heavens and hells in Singapore, Thai temple space, and the future Buddha Maitreya in China. Buddhist tourism’s connections to the state, market, and new technologies are explored in chapters on Indian package tours for pilgrims, thematic Buddhist tourism in Cambodia, the technological innovations of Buddhist temples in China, and the promotion of pilgrimage sites in Japan. Contributors then situate the financial concerns of Chinese temples, speed dating in temples in Japan, and the diffuse and pervasive nature of Buddhism for tourism promotion in Ladakh, India. How have tourist routes, groups, sites, and practices associated with Buddhism come to be possible and what are the effects? In what ways do travelers derive meaning from Buddhist places? How do Buddhist sites fortify national, cultural, or religious identities? The comparative research in South, Southeast, and East Asia presented here draws attention to the intertwining of the sacred and the financial and how local and national sites are situated within global networks. Together these findings generate a compelling comparative investigation of Buddhist spaces, identities, and practices.