Rethink! Revise! Reinvent! Whether you are a marketing director in a global company or the founder of a small venture, the proven path to drive significant business growth is to create a new competitive space: a new category. Reinvention is at the heart of this issue. In an era when consumers have access to unlimited choices, creating an average product and selling it in an average way is a recipe for failure. This book is about creating new growth in business through innovation. It is not about incremental ideas or doing something slightly better. This book is about reinventing things, about reinventing the egg. This is your chance to benefit from marketing expert Roger Cusa's vast experience in new brands and innovation. Cusa provides practical, easy-to-follow steps and includes over one hundred real-life inspiring stories and fascinating examples of innovative endeavors. Roger Cusa is a marketing director with over fifteen years of experience launching and managing global brands, such as Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas.

"Reinventing the Wheel is equal parts popular science, history, and muckraking. Over the past hundred and fifty years, dairy farming and cheesemaking have been transformed, and this book explores what has been lost along the way. Today, using cutting-edge technologies like high-throughput DNA sequencing, scientists are beginning to understand the techniques of our great-grandparents. The authors describe how geneticists are helping conservationists rescue rare dairy cow breeds on the brink of extinction, microbiologists are teaching cheesemakers to nurture the naturally occurring microbes in their raw milk rather than destroying them, and communities of cheesemakers are producing "real" cheeses that reunite farming and flavor, rewarding diversity and sustainability at every level."--Provided by publisher.

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.

Reach your God-given potential and live a joyful life by finding your purpose in Christ with this inspiring guide from Beth Jones, host of Hillsong Channel's The Basics With Beth. The world around us is in a constant state of reinvention, from technology, to careers, to family. It's easy to struggle in the midst of change, and each season brings new challenges. But we need reinvention: the kind that leads us to new fulfillment and our calling in Christ. To Reinvent ourselves in Christ means a transformation in our hearts, souls, bodies, and minds. And we can achieve this by biblically exploring and answering the questions: What do you want? What do you have? What will you do? and Why will you do it? Let the baggage of the past become history today. Let God renew your hope, and you will experience the joy of living like never before. No matter what has happened, and no matter where you are on this journey, Reinvent will help you start fresh and love life!

Break the rules and take charge of your career! The traditional job-search approaches just don't work anymore, and the days of trusting your career to your employer are long over. The new-millennium workplace requires all of us to rewrite the rules and start treating our careers like we're running a business—which means understanding the markets for our talents, knowing our value, and looking out over the horizon to plot our paths going forward. Liz Ryan is a former Fortune 500 HR SVP and the world's most widely read workplace thought leader. She understands the recruiting system as only an insider can, and she shows you how to stay focused on your goals and distinguish yourself from masses of job seekers. In Reinvention Roadmap, you'll discover new tools, such as a "Pain Letter" and your "Human-Voiced Resume" to land not just any job, but a job that celebrates your unique talents and takes you to the level where you want to be. Whether you're entering the workplace or looking to switch careers, you can get the perfect job if you step off the beaten path and follow the approaches insiders use to gain access to the best positions. Reinvention Roadmap is the colorful, fun, irreverent, and deeply practical guide to getting the job you want and building the career of your dreams.

In this innovative cookbook, James Beard award-winning author Michael Ruhlman explains why the egg is the key to the craft of cooking. For culinary visionary Michael Ruhlman, the question is not whether the chicken or the egg came first, it's how anything could be accomplished in the kitchen without the magic of the common egg. He starts with perfect poached and scrambled eggs and builds up to brioche and Italian meringue. Along the way readers learn to make their own mayonnaise, pasta, custards, quiches, cakes, and other preparations that rely fundamentally on the hidden powers of the egg. A unique framework for the book is provided in Ruhlman's egg flowchart, which starts with the whole egg at the top and branches out to describe its many uses and preparations -- boiled, pressure-cooked, poached, fried, coddled, separated, worked into batters and doughs, and more. A removable illustrated flowchart is included with this book. Nearly 100 recipes are grouped by technique and range from simple (Egg Salad with Tarragon and Chives) to sophisticated (nougat). Dozens of step-by-step photographs guide the home cook through this remarkable culinary journey.