This book is your trusted guide on a journey that will take you through the intricate landscape of trademark registration, offering insights, strategies, and a treasure trove of knowledge to help you safeguard your brand's identity and navigate the often complex world of intellectual property. This book is designed to empower you with the tools, knowledge, and strategies to not only register your trademark successfully but also protect it with diligence and sophistication. Whether you're an entrepreneur with a groundbreaking idea, a business owner looking to expand into new markets, or simply someone seeking to understand the world of trademarks, this book is your compass.

In International Trademark Classification, Jessie N. Roberts helps trademark and IP attorneys properly classify goods and services on trademark applications. This new Fourth Edition clarifies some of the Classes--particularly Classes 5, 9, and 28--and makes the Alphabetical List of the Nice Agreement more logical and useful.

Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.

Considers S. 1396, to amend section 5 of the Trademark Act of 1946 to allow persons other than trademark registrants or applicants to be registered as registered users if they are not wholesalers, retailers, or others who resell the registrant's goods.