Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience. Refocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research.

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

Provides a very practical and step-by-step guide to collecting and managing qualitative data,

In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Written by Jim Daly, the compassionate leader of Focus on the Family, ReFocus inspires and motivates Christians to transcend political agendas and partisan battles and instead interact with others in a way that will consistently reveal the heart of God to a desperately hurting world. Our culture has become painfully polarized, often hindering relationships with neighbors, colleagues, and the very people who need to discover the love of Jesus Christ. Remembering that we are foremost citizens of heaven serving a loving Father, we who call ourselves followers of Christ can once again be known by our love. But how? In what context and through what means? How can we tear down the walls that divide our culture, our neighborhoods and workplaces and families, in this increasingly contentious world? Drawing on a rich variety of true stories and sources both historical and contemporary--from behind the scenes in today's halls of power, to moving accounts from church history, to powerful breakthrough's in Daly's own life and ministry--Daly challenges us to reclaim our responsibility, and our privilege, as God's sons and daughters. As followers of Jesus with His humility and compassion as our model, ReFocus: Living a Life that Reflects God's Heart demonstrates how Christians can show the world an inexplicable taste of grace with no agenda other than to reveal the heart of God as the loving Abba Father He is.

Focus Groups in Social Research addresses the key issues and practical requirements of the social researcher using focus groups.