The People vs. Big Oil—how a working-class company town harnessed the power of local politics to reclaim their community With a foreword by Bernie Sanders Home to one of the largest oil refineries in the state, Richmond, California, was once a typical company town, dominated by Chevron. This largely nonwhite, working-class city of 100,000 suffered from poverty, pollution, and poorly funded public services. It had one of the highest homicide rates per capita in the country and a jobless rate twice the national average. But when veteran labor reporter Steve Early moved from New England to Richmond in 2012, he discovered a city struggling to remake itself. In Refinery Town, Early chronicles the 15 years of successful community organizing that raised the local minimum wage, defeated a casino development project, challenged home foreclosures and evictions, and sought fair taxation of Big Oil. A short list of Richmond’s activist residents helps to propel this compelling chronicle: • 94 year old Betty Reid Soskin, the country’s oldest full-time national park ranger and witness to Richmond’s complex history • Gayle McLaughlin, the Green Party mayor who challenged Chevron and won • Police Chief Chris Magnus, who brought community policing to Richmond and is now one of America’s leading public safety reformers Part urban history, part call to action, Refinery Town shows how concerned citizens can harness the power of local politics to reclaim their community and make municipal government a source of much-needed policy innovation. “Refinery Town provides an inside look at how one American city has made radical and progressive change seem not only possible but sensible.”—David Helvarg, The Progressive

In 2019, Regina’s Co-op Refinery Complex (CRC), a subsidiary of Federated Co-operative, locked out Unifor Local 594 after collective bargaining negotiations failed. CRC used the transition to a “low carbon” future as the justification for concessions on working conditions and reducing the workers' pension plan. The lockout demonstrates what a “just transition” means to fossil fuel corporations: rollbacks of collective bargaining, worker rights, cooperative spirit and environmental justice. In the name of a new future, Federated Co-operative and the Saskatchewan government trampled all over important worker rights — the right to strike and picket, occupational health and safety, pensions and collective bargaining. It also highlights the sorry state of co-operative values in Canada. As corporations and governments are poised to make a transition that will be detrimental to workers and communities, this books argues that solidarity between unions and community movements is absolutely necessary to make the transition away from fossil fuels a just one.

A collage of characters shaped the west of the nineteenth century. Large and powerful cattlemen, backed by eastern and European investors, flooded the prairie with herds often numbering 50-80 thousand head. They had visions of doubling or tripling their money quickly while their cattle grazed on the free grass of the open range. Others, like Martin Gothberg wisely invested in the future of the young frontier. Starting with a humble 160-acre homestead in 1885, he continued to expand and develop a modest ranch that eventually included tens of thousands of acres of deeded land. Gothberg’s story parallels the history of open range cattle ranches, cowboys, roundups, homesteaders, rustlers, sheep men and range wars. It does not end there. As the Second Industrial Revolution escalated in the late 1800s, so did the demand for petroleum products. What began with a demand for beef to feed the hungry cities of the eastern United States fostered the demand for wool to clothe them and graduated into a demand for oil to warm them in winter and fuel the mechanized age of the twentieth century. All were a critical part of shaping American history. Through the lens of this family saga—a part of the history of the West comes to life in the hands of this storyteller and historian.

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.