Get the most out of your reference information systems and technology! Reference Services and Media meets the information challenges that overwhelm and assist us today with computerization, electronics, and telecommunications changes in the reference services of our libraries. As a professional in the library science field, you will discover innovative theories and researched solutions on many technology problems and challenges such as formatting and compatibility, training of reference professionals and library users, costs, and information have and have nots. With the year 2000 and beyond upon us, emerging technologies afford tremendous opportunities for reference librarians and for improved and enhanced public access to information. In Reference Services and Media you will learn about planning for staffing, troubleshooting fund-raising, and budget developing to support the use of information technologies. You will also examine the impact new media has on academic libraries, specifically video and movie clips that are transferred over intranets and internets and their opportunities and legal implications. In Reference Services and Media you will also explore: desktop conferencing and web access for reference services versus personalized contact desktop conferencing with personal computers in remote areas for reference service assistance positive and negative aspects of using each technology in reference use instruction creative methods for procuring funding for an electronic information literary instruction classroom providing a digital library for a state library network raising confidence levels of public service librarians in using electronic resources to answer reference questions Reference Services and Media includes case studies, tables, and an annotated bibliography that serves as a librarian's media reference toolkit, making it essential for effective media reference work. An excellent source for the reference librarian, Reference Services and Media will assist you in adopting and incorporating new information technologies for the present and future.

With this handy new guidebook, reference luminary Jo Bell Whitlatch outlines practical methods for evaluating and delivering excellent reference service to the technology-savvy library user of today.

Many reference librarians have been highly critical about unobtrusive evaluation studies. But can their opposition be justified? Or is it just a way to detract attention from serious shortcomings in reference service? How can government documents reference service, and reference service in general, be improved? Do librarians have enough general and subject-specific knowledge to provide informed and intelligent answers to reference questions? Would any business or non-profit organization be satisfied with the traditional 55 percent efficacy rate in reference service revealed by unobtrusive evaluation studies? Long a controversial topic in the specialized world of reference librarianship, unobtrusive evaluation is nevertheless a useful tool in gauging the degree to which reference librarians are effectively performing their jobs. Based on a nationwide study of government documents reference service in Canada, this book examines the broad philosophical implications of negative attitudes to unobtrusive evaluation studies within libraries. It also discusses what really happens when librarians make referrals to external sources. Drawing on the insights of such library educators as Margaret Hutchins, S. R. Ranganathan, and James Wyer, it also suggests overlooked ways that may help reference librarians deliver better reference service. Finally, it argues that such proposals as certification and recertification of reference librarians need to be seriously considered if librarians do not willingly take personal responsibility for improving their own knowledge levels.