The Advanced Dictionary of Marketing

The Advanced Dictionary of Marketing
Title The Advanced Dictionary of Marketing PDF eBook
Author Scott Dacko
Publisher Oxford University Press, USA
Pages 660
Release 2008
Genre Business & Economics
ISBN 0199285993

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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Handbook of Strategic e-Business Management

Handbook of Strategic e-Business Management
Title Handbook of Strategic e-Business Management PDF eBook
Author Francisco J. Martínez-López
Publisher Springer Science & Business Media
Pages 1004
Release 2013-11-19
Genre Business & Economics
ISBN 3642397476

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

The Red Queen Retail Race

The Red Queen Retail Race
Title The Red Queen Retail Race PDF eBook
Author Richard Cuthbertson
Publisher Oxford University Press
Pages 220
Release 2023-05-17
Genre Business & Economics
ISBN 019267692X

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The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact of the Covid-19 pandemic. The book is inspired by Alice's encounters of the Red Queen's race in the classic novel Through the Looking-Glass by Lewis Carroll (1871), where 'it takes all the running you can do, to keep in the same place'. This metaphor is illustrative for the service sector that is in a transition from 'a slow world' towards a Red Queen race, where running faster is not enough by itself. It is changing how a consumer society operates, replacing investment in the physical confines of products, stores, and geographical areas, with investment in the apparently unbounded digital universe of information, relationships, and social networks. Online and mobile services enable new entrants to bypass investments in fixed assets and avoid regulatory issues by employing new business models. By leveraging such advantages, technologically-driven international competition has created substantial challenges for established retailers and service providers in domestic markets across the globe. The result is a reconsideration of the role of place in a digital world.

Electronic Business

Electronic Business
Title Electronic Business PDF eBook
Author Geoffrey Sampson
Publisher BCS, The Chartered Institute
Pages 280
Release 2008
Genre Business & Economics
ISBN 1902505891

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This text is an invaluable source of information for anybody setting up a new business or managing an existing business, as well as those studying IT or business studies, or managing the delivery of an IT service to new or established e-business customers.

Financial Cryptography and Data Security

Financial Cryptography and Data Security
Title Financial Cryptography and Data Security PDF eBook
Author Angelos D. Keromytis
Publisher Springer
Pages 426
Release 2012-08-14
Genre Computers
ISBN 3642329462

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This book constitutes the thoroughly refereed post-conference proceedings of the 16th International Conference on Financial Cryptography and Data Security (FC 2012), held in Kralendijk, Bonaire, February 27–March 1, 2012. The 29 revised full papers presented were carefully selected and reviewed from 88 submissions. The papers cover all aspects of securing transactions and systems, including information assurance in the context of finance and commerce.

Entrepreneurship and Business Development in the Renewable Energy Sector

Entrepreneurship and Business Development in the Renewable Energy Sector
Title Entrepreneurship and Business Development in the Renewable Energy Sector PDF eBook
Author Tantau, Adrian Dumitru
Publisher IGI Global
Pages 394
Release 2017-11-30
Genre Business & Economics
ISBN 1522536264

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The need for clean sources of energy has increased dramatically as the realities of climate change have begun to effect life on earth. As a result, the demand for pioneering businesses in the sustainable energy industry will increase. Entrepreneurship and Business Development in the Renewable Energy Sector is a critical scholarly resource that examines the growing industry of clean energy as an opportunity to create and expand enterprises, as well as discusses the need for entrepreneurial thinking in this new and growing market. Featuring coverage on a broad range of topics such as corporate entrepreneurship, business growth cycles, and photovoltaic energy, this book is geared towards academicians, researchers, and professionals seeking current research on the expanding economic market of clean energy.

Business Models for Renewable Energy Initiatives: Emerging Research and Opportunities

Business Models for Renewable Energy Initiatives: Emerging Research and Opportunities
Title Business Models for Renewable Energy Initiatives: Emerging Research and Opportunities PDF eBook
Author Tantau, Adrian
Publisher IGI Global
Pages 205
Release 2017-07-13
Genre Business & Economics
ISBN 1522526897

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The burning of fossil fuels and emission of greenhouse gasses critically impacts the global environment. By utilizing better techniques and process, businesses can aid in the journey to an economic, sustainable, and environmentally-friendly future for generations to come. Business Models for Renewable Energy Initiatives: Emerging Research and Opportunities is an essential reference source for the latest scholarly perspectives on present and future business models in the renewable energy sector. Featuring coverage on a range of perspectives and topics such as techno-economics, decentralized power systems, and risk assessment, this book is designed for academicians, students, and researchers seeking current scholarly research on green business opportunities for renewable energy.