Red Inc. takes issue with the view that economic development will eventually promote democracy. It outlines in detail the enormous social costs of the rapid rise of China's economy. Although many observers argue that Deng Xiaoping introduced capitalism to China in the late 1970s, Schaeffer believes that capitalist development really began during the 1950s under Mao Zedong. But although Mao made relentless efforts to generate the capital needed to finance economic development, his regime failed to promote any real growth. Schaeffer shows that the remarkable rise of its economy in recent years has provided China with new and often corrupt sources of wealth and power that have enabled it to resist democracy. He brings into sharp focus the consequence of the regime's uncompromising approach to capital accumulation.

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Ten new Ditty books, with engaging colour illustrations by Tim Archbold. These books offer early practice in reading short decodable passages that form an important bridge between reading single words and whole sentences. They reinforce the Read Write Inc. Phonics Speed Sounds Set 1.

Summer's finally here, and Derek Fallon is looking forward to pelting the UPS truck with water balloons, climbing onto the garage roof, and conducting silly investigations. But when his parents decide to send him to Learning Camp, Derek's dreams of fun come to an end. Ever since he's been labeled a "reluctant reader," his mom has pushed him to read "real" books-something other than his beloved Calvin & Hobbes. As Derek forges unexpected friendships and uncovers a family secret involving himself (in diapers! no less), he realizes that adventures and surprises are around the corner, complete with curve balls. My Life as a Book is a 2011 Bank Street - Best Children's Book of the Year.

In Subversion, Inc., the leading investigator and intellectual unearths ACORN's gnarled roots of leftist radicalism and reveals why this thorn patch of a complex political creature produces the rotten fruits of suppression, oppression, intimidation, thuggery and outright terrorism. The author documents how ACORN's tentacles reach into the highest levels of the U.S. Subversion, Inc. also examines the organization's bipartisan beginnings and its intricate entanglements with President Obama. After Vadum ticks off its historical deceptions, urban terror tactics and unflinching commitment to lootin.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

A girl and her dog are happier than two buttons on a new shirt―until her new baby brother shows up. A rip-roarin' sibling tale perfect for story time! Rodeo Red and her hound Rusty are happier than two buttons on a new shirt—until Sideswiping Slim shows up. Red is sure that anyone who hollers that much will be hauled to the edge of town and told to skedaddle, but her parents seem smitten with the new addition to the family. So when that scallywag sets his eye on Rusty, Rodeo Red had better figure out a way to save her best friend in the whole world. Can a cowgirl make a bargain with a varmint? Author Maripat Perkins pairs Old West lingo with big laughs to tell this laugh-out-loud sibling story. Adorable illustrations by Caldecott Honor winner Molly Idle add to the fun.