2007 CHOICE Outstanding Academic Title Song dynasty historian Hong Mai (1123–1202) spent a lifetime on a collection of supernatural accounts, contemporary incidents, poems, and riddles, among other genres, which he entitled Record of the Listener (Yijian zhi). His informants included a wide range of his contemporaries, from scholar-officials to concubines, Buddhist monks, and soldiers, who helped Hong Mai leave one of the most vivid portraits of life and the different classes in China during this period. Originally comprising a massive 420 chapters, only a fraction survived the Mongol ravaging of China in the thirteenth century. The present volume is the first book-length consideration of this important text, which has been an ongoing source of literary and social history. Alister D. Inglis explores fundamental questions surrounding the work and its making, such as theme, genre, authorial intent, the veracity of the accounts, and their circulation in both oral and written form. In addition to a brief outline of Hong Mai's life that incorporates Hong's autobiographical anecdotes, the book includes many intriguing stories translated into English for the first time, including Hong's legendary thirty-one prefaces. Record of the Listener fills the gaps left by official Chinese historians who, unlike Hong Mai, did not comment on women's affairs, ghosts and the paranormal, local crime, human sacrifice, little-known locales, and unofficial biographies.

A rich compilation of oral histories and storytelling traditions, Record of the Listener (Yijian zhi) is a renowned zhiguai collection dating from the Song Dynasty (960--1279 A.D.) and attributed to Hong Mai (1123--1202 A.D.). It is the largest zhiguai compilation of the Song period, originally comprising over 400 chapters. Its rich content includes topics such as gods, ghosts and the supernatural; injustice and retribution, fantasy and the unusual, as well as the unique regional customs and traditions of China.

"Scholars who know classical Chinese have been reading and citing Hon Mai's wonderful collection for many years. Now students can access these informative materials through Zhang's lively English translations. They are both fun to read and deeply informative about daily life, religion, markets, and multiple social groups in the twelfth century. The comprehensive thematic guide allows readers to locate tales by subject matter, making this collection of 100 narratives ideal for classroom use." —Valerie Hansen, Yale University

Public radio stands as a valued national institution, one whose fans and listeners actively support it with their time and their money. In this new history of this important aspect of American culture, author Jack W. Mitchell looks at the dreams that inspired those who created it, the all-too- human realities that grew out of those dreams, and the criticism they incurred from both sides of the political spectrum. As National Public Radio's very first employee, and the first producer of its legendary All Things Considered, Mitchell tells the story of public radio from the point of view of an insider, a participant, and a thoughtful observer. He traces its origins in the progressive movement of the 20th century, and analyzes the people, institutions, ideas, political forces, and economic realities that helped it evolve into what we know as public radio today. NPR and its local affiliates have earned their reputation for thoughtful commentary and excellent journalism, and their work is especially notable in light of the unique struggles they have faced over the decades. This comprehensive overview of their mission will fascinate listeners whose enjoyment and support of public radio has made it possible, and made it great.

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans—boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers—participated in the formation of American radio, its genres, and its operations. Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed. Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.

"In 1977 NASA shot a mixtape into outer space. The Golden Record aboard the Voyager spacecraft contains world music and sounds of the Earth with which humanity represents itself to any extraterrestrial civilizations. This book asks the big questions that the Golden Record raises. Can music live up to its reputation as the universal language in communications with the unknown? How do we fit all of human culture into a time capsule that will barrel through space for tens of thousands of years?"--