First published in 2002. Modes and categories inherited from the past no longer seem to fit the reality experienced by a new generation. ‘New Accents’ is intended as a positive response to the initiative offered by such a situation. Each volume in the series will seek to encourage rather than resist the process of change, to stretch rather than reinforce the boundaries that currently define literature and its academic study. Reception theory is a term that is likely to sound strange to speakers of English who have not encountered it previously. In the largest sense it is a reaction to social, intellectual, and literary developments in West Germany during the late 1960s.

Robert C. Holub critically investigates the histories of reception theory, poststructuralism, and deconstruction in postwar Germany and the United States. He looks at how imported theories assume a place in the political discourse of a country, and how indigenous intellectual traditions and prejudices affect, modify, or even distort foreign theories. Holub addresses many timely questions: Why did reception theory, so prominent in Germany in the 1960s and 1970s, fail to have an impact on American academics until the 1980s? Why did postructuralism, and specifically the writings of Michel Foucault, fail to find a home in German academia while becoming an important theoretical voice in the United States? How did deconstruction, originally considered by American scholars as merely a sophisticated tool for analysis, get taken up by leftists who argued for an affinity between the critique of language and the critique of capitalism? And finally, how have American intellectuals responded to revelations of fascism in the pasts of Paul de Man and Martin Heidegger? Crossing Borders effectively demonstrates the extent to which theoretical work needs to be understood in cultural, intellectual, and institutional contexts. Holub argues that the praxis of theories is determined not only by their content and style, but also by the environment in which they must function. The success of a transplanted theory, he contends, is due less to its inherent merits than to the hospitability of the environment on to which it is grafted. -- Publisher's website.

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

A broad survey on how audiences make meaning out of mass media Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media. Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship. Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.

Susan Bennett's highly successful Theatre Audiences is a unique full-length study of the audience as cultural phenomenon, which looks at both theories of spectatorship and the practice of different theatres and their audiences. Published here in a brand new updated edition, Theatre Audiences now includes: • a new preface by the author • a stunning extra chapter on intercultural theatre • a revised up-to-date bibliography. Theatre Audiences is a must-buy for teachers and students interested in spectatorship and theatre audiences, and will be valuable reading for practitioners and others involved in the theatre.