"Reading Wonders is the first and only reading program designed specifically for the Common Core State Standards for Reading/Language Arts. Combining research-based instruction with new tools to meet today's challenges, every component and every lesson is designed for effective and efficient CCSS instruction"--

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Dissects the aftermath of the war in Southeast Asia, the refugee problem, the Vietnam/Cambodia conflict, and the Pol Pot regime.

A sweeping chronicle of Jewish life in the Tar Heel State from colonial times to the present, this beautifully illustrated volume incorporates oral histories, original historical documents, and profiles of fascinating individuals. The first comprehensive social history of its kind, Down Home demonstrates that the story of North Carolina Jews is attuned to the national story of immigrant acculturation but has a southern twist. Keeping in mind the larger southern, American, and Jewish contexts, Leonard Rogoff considers how the North Carolina Jewish experience differs from that of Jews in other southern states. He explores how Jews very often settled in North Carolina's small towns, rather than in its large cities, and he documents the reach and vitality of Jewish North Carolinians' participation in building the New South and the Sunbelt. Many North Carolina Jews were among those at the forefront of a changing South, Rogoff argues, and their experiences challenge stereotypes of a society that was agrarian and Protestant. More than 125 historic and contemporary photographs complement Rogoff's engaging epic, providing a visual panorama of Jewish social, cultural, economic, and religious life in North Carolina. This volume is a treasure to share and to keep. Published in association with the Jewish Heritage Foundation of North Carolina, Down Home is part of a larger documentary project of the same name that will include a film and a traveling museum exhibition, to be launched in June 2010.

A story about Squeaky, the fastest thing on two feet, and her brother Raymond.

During the last week of school, the students in Mrs. Hartwell's class try to come up with the perfect present for their teacher.

Sadie and her four little brothers are very poor and always hungry. On the first night of Chanukah, Sadie performs a generous act, and in turn receives a frying pan that cooks up sizzling hot, golden latkes on command. Sadie tells her brothers never to use the magic pan, but when she goes out one afternoon, the mischievous boys can't resist. They remember the words to start the pan cooking . . . but what were the words to make it stop? This humorous tale of generosity and greed is accompanied by bright, cheerful illustrations depicting a traditional Russian village. An author's note and a recipe for Sadie's latkes are included.