An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? “A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. “A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones. College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue. Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era. What would happen if, starting today, you walked away from the sheeple? What could you build?

Breeds of livestock on British farms are changing constantly. New breeds emerge, foreign breeds are imported, while some native breeds lose popularity and become endangered. More than half the native breeds in Britain are rare and potentially threatened with extinction, yet they are an integral part of our history and heritage. Many of them are distinctive animals, and some possess special characteristics that could be of value to the livestock industry. A return to more traditional values was seen towards the end of the twentieth century, and this will serve to enhance the value of native breeds.

This book contains detailed historical information and description of the breeds and advice about special management requirements.

This interesting visual resource, written by three experts from the Livestock Conservancy, explains why conserving heritage breeds is important and shows readers how they can successfully raise—and benefit from—these breeds.

Introducing the Perro de Presa Canario, the mighty fighting dog of the Canary Islands, off the coast of Spain. This Special Rare-Breed Edition is the first and only book written in English on this exciting breed of dog, written by the world's most famous Presa breeder and expert, Manuel Curtó Gracia from Tenerife. This informative, factual volume details the true history of the Presa Canario, as never before documented, told through first-hand accounts by old-time Presa dogmen from the islands. Additionally, the book discusses the breed characteristics, the official standard of the Spanish breed club, selecting a puppy, housebreaking and obedience training and health care.

"The need to preserve farm animal diversity is increasingly urgent, says the author of this definitive book on endangered breeds of livestock and poultry. Farmyard animals may hold critical keys for our survival, Jan Dohner warns, and with each extinction, genetic traits of potentially vital importance to our agricultural future or to medical progress are forever lost."--BOOK JACKET.