J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit--a rare feat in any industry. J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries. Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.

Since the creation of the Minnesota Vikings in 1960, this football team has been more than just another franchise. To the fans who love them, and the haters who can’t help but admire them, the Minnesota Vikings are an unstoppable force in the NFL. In this heartwarming and inspirational book, Jim Bruton takes a look beyond the game and examines what the Minnesota Vikings have meant to fans and communities across the country. Covering the Vikings from every angle, A Tradition of Purple is an up-close look at the players, coaches, charities, Hall of Famers, and people behind the scenes who have come to define what it means to be Purple over the last fifty years. Readers will get an inside look at such famous Vikings as Norm Van Brocklin, Bud Grant, Fran Tarkenton, Carl Eller, Alan Page, Jim Marshall, Chris Doleman, Adrian Peterson, and more. This is not a book only about football, this is also a book about life, community, and the team that inspires a legacy.

Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

Shows ways to turn fingerprints into animals, birds, or people.

Explore numbers through items found in a purple purse.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

In 1989 we four friends, all living in different parts of the country, decided to form a working circle and write letters to each other to explore our thoughts and feelings about our current life experiences. We were friends holding hands through the experience of growing older, while seeking and finding the emerging possibilities of our lives. This book is a selection of those letters "about our joy, sadness, loss, fulfillment, laughter, and tears." These four women met in 1954 at Talledega College (one of the country's forty historically black colleges) and began an enduring friendship that continues to sustain them more than forty years later. All with accomplished careers, two in long, joyful marriages, one divorced, one widowed, and each a mother (with six sons-no daughters-among them), their intimate letters discuss everything. E-v-e-r-y-t-h-i-n-g! By sharing their letters in a book, Lydia, Marilyn, Otis, and Mildred reassure us that we are all extraordinary, that we are all spiritual con-querors in our "ordinary" lives--with help from our friends! Their ever-growing closeness, cultivated since their teens and early twenties, reminds us to value our friendships, whatever our age. And, as they enjoy their late fifties, these four women not only give voice to a generation no longer young in years, but they also exuberantly redefine what it means to grow older.