Covering the intricate facets of America's most important democratic tradition, this book serves as an important resource to understand how citizens' views are translated into governmental action. Public Opinion and Polling around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figures like George Gallup and Elmo Roper, who created their own polling systems. An analysis of theories compares schools of thought from the fields of psychology, sociology, and economics and explores how people form opinions. A fascinating snapshot of the public's current views on economic issues, foreign policy, gender, gay rights, and other hot-button topics observes patterns across genders, race, ethnic origins, class, and religion in regions all over the world. Students, academicians, and political observers will discover answers to such questions as, "does public opinion shape the behavior of government?"

With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.

Understanding public opinion is integral to modern democracies. Social research and opinion polls give people the opportunity to express their views and provide an efficient way to measure public opinion. This book illustrates how public opinion polling matters in politics, in the public sphere, and more generally in globalized economies. It presents results from opinion polls in more than 30 countries, especially 12 in-depth case studies from various countries around the world.

′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second edition of New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Each contributor has made substantive revisions to their chapters, and three chapters have been added on genetics and biology, immigration, and political extremism and the Tea Party. Suitable for use as a main textbook or in tandem with a lengthier survey, this book comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.

What is perhaps most amazing about this little book is its comprehensiveness. In little more than a 100 pages, Price manages to discuss the relevance of ′public opinion′ to just about every major mass communication theory. . . . The reference list alone would be a valuable resource for anyone studying public opinion. . . . Price does a stellar job of explaining in easy-to-understand language what most of these references have to say about public opinion. . . . The two greatest contributions of the book are Price′s organization of the vast literature on public opinion, coupled with his distillation of major works, including some truly hefty tomes, into a few simple words. Those who have grappled with the thoughts of Habermas and Blumer, for example, will greatly appreciate Price′s succinct and insightful descriptions of the relevance of these difficult works to the study of public opinion. Another strong point is the book′s currency: while you will find references to works published in the 1920s, you also will find books, articles, and reports published in the 1990s. . . . If you are new to the study of public opinion and communication, this book is the most painless, yet valuable introduction I can recommend. If you think you already know a lot about public opinion, the book may be even more valuable: it may dispel you of the notion that anyone knows a lot about public opinion." --Journalism Quarterly Public opinion--is it a simple aggregation of individual views, or instead some kind of collective-level, emergent product of debate and discussion? What is the role of public opinion in popular government? How do the mass media shape public opinion, or link it to governmental decision-making? Price′s Public Opinion explores such questions by tracing the historical development and application of the concept of public opinion. It examines the concept′s origins in Enlightenment thought and follows its evolution as a tool for social-scientific research. Intended as a map of the sprawling research terrain, Public Opinion introduces the conceptual mechanisms underlying public opinion research and shows how these concepts are used in an attempt to resolve enduring theoretical, normative, and practical questions. Because public opinion is one of the most vital and enduring concepts in the social sciences, this book will enjoy wide application in psychology, sociology, political science, journalism, and communication research in both academic and applied settings.