World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.

Outlining a theory that combines the refinement of traditional posing techniques with the more organic, spontaneous techniques of photojournalism, this creative and informative resource offers poses that rely on personality and interaction. These instructions from a veteran wedding photographer provide the skills needed to recognize what makes a great pose and how to subtly direct your clients to achieve the needed balance between looking great and looking comfortable. Ultimately, this grouping of modern and traditional shots offers answers to the complications faced when attempting to pose wedding parties quickly while keeping the natural look that all wedding couples desire.

"Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Profitable Wedding Photography contains all the necessary tools and strategies to successfully launch and grow a personally rewarding and financially successful wedding photography business. Drawing from her 23 years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and dealing with wedding clients. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book shows how to create a great product, offer dynamic customer service, price your product and service appropriately, package your product uniquely, and market that product in the most effective way possible. Unique features include prep sheets such as: couple's questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world"--

A complete guide to the field of wedding videography, from the wedding day shoot to the post production work flow. Written for those who are just getting started in the industry, this book is filled with expert tips and techniques and valuable insight to help you confidently enter this challenging and creative field.

This wedding photography instruction will guarantee you will earn big profits from taking wedding photos. This guide shows you how from start to finish. From basic to advanced photo techniques using a simple digital or film camera, to master portraits we show you how to create. Includes all the business start-up information you need to know.

Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!

For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.

But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:

• Best practices and strategies for Instagram, YouTube, and Facebook

• Being found through SEO

• Promoting yourself and your work

• The role that testimonials and reviews play in your success

• Creating long-term client relationships

• Forming personal connections with clients with promo videos

• Why you should feature your work in publications

• Pricing your work and the gentle art of the up-sell

• Understanding and conveying the crucial importance of selling prints

While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.

Foreword by Luke Edmonson

Boudoir has emerged from being a trend to being firmly established in the photographic mainstream. Its roots lie with many modern brides' desire to give a special, intimate album to their intended, but has snowballed with more and more women commissioning photographers (or photography enthusiast partners) to create personal portrait shots. Unlike glamour photography, boudoir is driven by the model's own concept and vision, and this book provides anyone who wants to explore their creative side with a complete guide to every aspect of the craft, from calming your model's stage fright to post-producing for that magazine look. This is a complete reference guide, with poses to suit all body types, arming photographers of any experience level with all they need to get visually arresting, and very flattering, results every time.