Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Still dreaming about launching your own podcast? Or maybe you've already tried recording a few episodes and got completely stuck... Podcasting can be overwhelming, especially at the start, when you have no process or plan - just your passion. Here's the good news, though: You Can Launch A Podcast With No Prior Experience (Even When You're on a Budget). "Podcasting" is a soup-to-nuts practical guide by Amanda Mayo, Podcast Producer and Production Director at Chicago Independent Radio Project (CHIRP), where she manages an award-winning weekly artist interview podcast. From choosing the best podcasting equipment to monetizing your podcast, Amanda covers everything you need to know about profitable podcasting. You'll learn... The 4 crucial questions to help you come up with the right podcast idea. How to narrow down the true "who" of your podcast. The different podcasting styles and how to choose the best one based on your audience. The three simple rules to determine your ideal podcast length. How to make your guests comfortable (what to ask and what NOT to ask...). How to get great guests on your show using nothing but email. How to buy the right podcast equipment including a list of the best podcast microphones. How to distribute your podcast, including a list of the best podcasting hosts. How to record a professional-sounding podcast. What you need to do to build listener loyalty and grow your audience. How to leverage social media for marketing and where to spend your ad money. The 7-Step No-Fail Podcast Launch Strategy. The 5 essential ways to monetize your podcast. Ready To Let Your Voice Be Heard? This podcast book contains all the advice you'll need on the "Getting Started" stage - not just recording an episode, but also planning your podcast, finding guests and distributing your content. If you want honest, time-tested, real-world guidance in a simple, actionable format, scroll up and get your copy today!

Provides a plan for using the fast-growing world of video and audio podcasting, to promote a business and turn a profit.

Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

Marketing at its heart is starting a conversation with someone who could be an ideal customer. Today there is no faster, easier and more powerful way than to be the featured guest expert on the podcasts they already are listening. Podcast Guest Profits gives you the step by step system that has been proven to convert 25 times better than blogs. You'll learn the strategy others have used to go from obscure to acclaimed. Using just a microphone, internet connection, and the information in this book you will be able to speak to millions of ideal prospects and turn them into profitable customers.

There are over 350,000 podcasters right now, with hundreds more joining daily. But very few ever become popular or profitable, even though their show quality might be quite good. How can we change this state of affairs? Kerry Lutz, an internationally known podcaster has teamed up with Valerie Geller a top radio consultant with a worldwide following, to help remedy this situation. Together they provide strategies to: --build massive audiences; --earn 6 figures from your show; --have the highest quality production values; --get the best guests on your show; --make your show to go viral!