Craig explains traditional and modern production techniques and shows designers how to master these new technologies by understanding how they work.

Computer technology has completely revolutionized the work of graphic designers, printers, and print production professionals. To keep pace with these far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet. There are also additional feature spreads on key graphic designers Bruce Mau, Paul Rand, Chris Ware and Pentagram.

Published on the occasion of an exhibition held at the Walker Art Center, Minneapolis, Minn. and four other institutions between Oct. 22. 2011 and Dec. 2013.

For courses in Graphic Design in departments of Computer Arts. This practical text fills the gap, created by the use of computers, between the traditional job and discipline boundaries and the understanding and cross-disciplinary skills required for designers and production personnel. It deals with not only graphic design and image generation, but also with what happens to the image when it leaves the computer screen. The text contains illustrations and photographs and time-tested, understandable step-by-step explanations of technical subjects and operations. It is well written and precise it focuses information and delivers it where needed, unlike other texts which tend to overwhelm the reader with complex material. To meet the needs of the changing nature of jobs within the industry, Graphic Design and Production Technology provides valuable information on various production aspects in relation to design which will become increasingly more important as the industry moves towards digital and non-impact printing.

A behind-the-scenes look at the extraordinary and meticulous design of graphic objects for film sets Although graphic props such as invitations, letters, tickets, and packaging are rarely seen close-up by a cinema audience, they are designed in painstaking detail. Dublin-based designer Annie Atkins invites readers into the creative process behind her intricately designed, rigorously researched, and visually stunning graphic props. These objects may be given just a fleeting moment of screen time, but their authenticity is vital and their role is crucial: to nudge both the actors on set and the audience just that much further into the fictional world of the film.

"This book offers one hundred updated techniques of mechanical and art preparation concisely explained and illustrated ... The guide is divided into three categories: pre-printing preparation; halftone reproduction in black and white, duotone and full color; lithogrpahy and finishing operations"--Back cover.

Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: · Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.