Over 20 years of research by UC scientists, farm advisors, growers, and the USDA's Sustainable Agriculture Research and Education program have culminated in the first production manual from the University of California for current or potential producers of certified organic apples. Organic Apple Production Manual includes a review of trends in production and markets, supply and price, and state/federal regulation and certification. Chapters include orchard management, disease and pest management, harvest and postharvest operations, marketing considerations, and economic performance. Includes a bibliography of publications useful to the organic grower.

Apples are so ordinary and so ubiquitous that we often take them for granted. Yet it is surprisingly challenging to grow and sell such a common fruit. In fact, producing diverse, tasty apples for the market requires almost as much ingenuity and interdependence as building and maintaining a vibrant democracy. Understanding the geographic, ecological, and economic forces shaping the choices of apple growers, apple pickers, and apple buyers illuminates what’s at stake in the way we organize our food system. Good Apples is for anyone who wants to go beyond the kitchen and backyard into the orchards, packing sheds, and cold storage rooms; into the laboratories and experiment stations; and into the warehouses, stockrooms, and marketing meetings, to better understand how we as citizens and eaters can sustain the farms that provide food for our communities. Susan Futrell has spent years working in sustainable food distribution, including more than a decade with apple growers. She shows us why sustaining family orchards, like family farms, may be essential to the soul of our nation.

This book reviews our understanding of tree and fruit physiology and how it can be used in breeding better varieties. It also discusses pests and diseases and ways they can be prevented or controlled to make cultivation more productive.

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

This volume, Temperate Fruits: Production, Processing, and Marketing, presents the latest pomological research on the production, postharvest handling, processing and storage, and information on marketing for a selection of temperate fruits. These include apple, pear, quince, peach, plum, sweet cherry, kiwifruit, strawberry, mulberry, and chestnut. With chapters from fruit experts from different countries of the world, the book provides the latest information on the effect of climate change on fruit production, organic fruit growing and advanced fruit breeding, the nutraceutical value and bioactive compounds in fruits and their role in human health, and new and advanced methods of fruit production. Topics include microirrigation, sustainable nutrient management, crop protection and plant health management, and farm mechanization.