This is an open access book.2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022) will be held from December 2 to 3 in Zhengzhou, China. The conference is co-hosted by Henan University, Henan Academy of Sciences and Henan Association for Science and technology. It dedicates to create a platform for academic communications between specialists and scholars in the fields of Big Data Economy and Information Management. The conference will create a path to establish a research relation for the authors and listeners with opportunities for collaboration and networking among the universities and institutions for promoting research and developing technologies.

BDEIM 2022 created an academic platform for academic communication and scientific innovation, brought together experts, scholars, and scientists in the fields of big data economy and information management from all over the world to present their research results and to exchange information, promoted the industrial cooperation of academic achievements, and facilitated the collaboration in the future among all the participants. The scope of the conference covered all areas of research in big data economy and information management, including Big Data Mining, Economic Statistics under Big Data, Sensor Network and Internet of Things, Computer Science and Internet, Network and Information Security, Database Technology, etc. The conference brought together about 150 participants, primarily from China, but also from USA, France, Portugal, and other countries. This volume contains the papers presented at the 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), held during December 2nd-3rd, 2023 in Zhengzhou, China.

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.

This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. These endeavors have made new contribution to globalization and creating a community of shared future. With the rapid development of modern economic society, in the process of economic management, informatization has become the mainstream of economic development in the future. At the same time, with the emergence of advanced management technologies such as blockchain technology and big data technology, real market information can be quickly obtained in the process of economic management, which greatly reduces the operating costs of the market economy and effectively enhances the management level of operators, thus contributing to the sustained, rapid and healthy development of the market economy. Under the new situation, the innovative application of economic management research is of great practical significance. 2022 International Conference on Bigdata, Blockchain and Economic Management (ICBBEM 2022) will be held on March 25–27, 2022 in Wuhan, China. ICBBEM 2022 will focus on the latest fields of Bigdata, Blockchain and Economic Management to provide an international platform for experts, professors, scholars and engineers from universities, scientific institutes, enterprises and government-affiliated institutions at home and abroad to share experiences, to expand professional fields, to exchange new ideas face to face, to present research results, and to discuss the key challenging issues and research directions facing the development of this field, with a view to promoting the development and application of theories and technologies in universities and enterprises.

This is an open access book. As the process of social modernization continues to advance, people realize that the key to social modernization is the modernization of people, and the modernization of people is inseparable from the modernization of education. It can be seen that education modernization is the foundation of social modernization. Education modernization is an important reform direction of education development, including modernization of education concept, modernization of education content, modernization of education equipment, modernization of teachers and modernization of education management. And information management is one of the important methods to realize education modernization Information management is the social activity of planning, organizing, leading and controlling information resources by means of modern information technology in order to effectively develop and utilize information resources. Simply put, information management is the management of information resources and information activities by human beings. Information management is a general term for the information that people collect, process and input and output in the whole management process. The process of information management includes information collection, information transmission, information processing and information storage. Using the new generation of information management technology to enhance the digitalization, networking and intelligence of education management, promote the transformation of education decision-making from experience-driven to data-driven, education management from one-way management to collaborative governance, education service from passive response to active service, and support the modernization of education governance system and governance capacity with information technology. Focusing on education and information management with modernization, this conference provides a platform for scholars in related fields to exchange and share information, discuss how the two affect each other, and: Promote the modernization of education by studying certain educational issues that exist. Open up new perspectives, broaden horizons, and examine the issues under discussion by participants. Create a forum for sharing, research and exchange at an international level, where participants will be informed of the latest research directions, results and content in different fields, thus inspiring them to come up with new research ideas. For those who cannot attend the conference, papers in the social sciences and humanities will be accepted and published in the form of conference proceedings.