The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

The Information Economy produces a host of new injuries to personal privacy. These include damage from data mining, data spills, identity theft, the tracking of online activity, and spam. Policymakers are currently searching for a framework with which to think about the governance of these pressing problems. This article argues that environmental law can serve as a useful model. Environmental law is promising for two reasons. First, privacy injuries and environmental damage share a common conceptual structure. Both are negative externalities. Moreover, in the absence of regulation, both will produce a tragedy of the commons - privacy injuries will create such a tragedy in the online environment, while environmental damage will produce one in the natural world. These structural similarities suggest that environmental policy has been dealing with problems that are comparable to those that privacy regulation now faces, and so may be an appropriate model for it. Second, environmental law and policy has been the focal point of a decades-long, highly productive discussion about governance. The intensity of this debate, and the regulatory innovations that it has produced, have made environmental policy the hub of creative thinking about regulation. The article identifies four contemporary regulatory strategies, pioneered in the environmental field, that could serve as particularly good models for privacy regulation. They are: emission fees, pollution transfer and release registries, regulatory covenants, and government support for environmental management systems. The article describes each of these environmental policies in some detail. It then explains how policymakers might productively adapt them for use in protecting privacy. The author initially discussed these ideas in a brief book chapter that he posted on SSRN. This article explores the topic in far greater depth than that earlier publication.

Privacy is one of the most urgent issues associated with information technology and digital media. This book claims that what people really care about when they complain and protest that privacy has been violated is not the act of sharing information itself—most people understand that this is crucial to social life —but the inappropriate, improper sharing of information. Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social contexts—whether it be workplace, health care, schools, or among family and friends. She warns that basic distinctions between public and private, informing many current privacy policies, in fact obscure more than they clarify. In truth, contemporary information systems should alarm us only when they function without regard for social norms and values, and thereby weaken the fabric of social life.