Sun Tzu and the Art of Modern Warfare
Title | Sun Tzu and the Art of Modern Warfare PDF eBook |
Author | Mark McNeilly |
Publisher | Oxford University Press, USA |
Pages | 348 |
Release | 2003 |
Genre | Business & Economics |
ISBN | 9780195161083 |
A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.
Sun Tzu and the Art of Business
Title | Sun Tzu and the Art of Business PDF eBook |
Author | Mark McNeilly |
Publisher | OUP USA |
Pages | 343 |
Release | 2012-01-26 |
Genre | Business & Economics |
ISBN | 0199782911 |
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
The Principles of Modern Art
Title | The Principles of Modern Art PDF eBook |
Author | Allan Kaprow |
Publisher | |
Pages | |
Release | 1959 |
Genre | |
ISBN |
Some principles . . . of twelve modern art styles
Title | Some principles . . . of twelve modern art styles PDF eBook |
Author | Gerry Hunt |
Publisher | |
Pages | |
Release | 1980 |
Genre | |
ISBN |
Art of War A Modern Exploration of Sun Tzu's Principles
Title | Art of War A Modern Exploration of Sun Tzu's Principles PDF eBook |
Author | Ash Evergreen |
Publisher | Independently Published |
Pages | 0 |
Release | 2023-07-24 |
Genre | |
ISBN |
"Drawing upon Sun Tzu's 'Art of War', 'The New Art of War: Strategies for the Digital Age' reinterprets timeless battle tactics for the 21st century. Balancing classical wisdom and contemporary strategy, this guide navigates the intricacies of communication, competition, and environmental adaptation, delivering a route to victory for today's leaders."
Sun Tzu and the Art of Modern Warfare
Title | Sun Tzu and the Art of Modern Warfare PDF eBook |
Author | Mark McNeilly |
Publisher | Oxford University Press, USA |
Pages | 329 |
Release | 2015 |
Genre | History |
ISBN | 0199957851 |
Mark McNeilly has extracted from Sun Tzu's The Art of War the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in modern wars and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring", and the continued rise of China.
The Principles of Art
Title | The Principles of Art PDF eBook |
Author | Robin George Collingwood |
Publisher | |
Pages | 366 |
Release | 1958 |
Genre | Aesthetics |
ISBN | 9780195002096 |
This treatise on aesthetics begins by showing that the word 'art' is used as a name not only for 'art proper' but also for certain things which are 'art falsely so called'. These are craft or skill, magic and amusement, each of which, by confusion with art proper, generates a false aesthetic theory. In the course of attacking these theories the author criticizes various psychological theories of art, offers a new theory of magic, and reinterprets Plato's so-called 'attack on art', showing that it has been entirely misunderstood. Finally, he draws important inferences concerning the position of art in human society.