This book presents the 1911 Leslie Stephen Lecture, which was delivered by Sir Sidney Lee at Cambridge University.

The original text of this uncompleted work has only recently been discovered and is accompanied here by Collingwood's shorter writings on historical knowledge and inquiry. Besides containing entirely new ideas, these incredible writings discuss many of the issues which Collingwood famously raised in The Idea of History and in his Autobiography. This book also includes a lengthy editorial introduction that puts Collingwood's writings in their context and discusses the philosophical questions they initiate. --from publisher description.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Perspectives on a book that changed ways of thinking and writing about art around the world

A unique summary of wisdom which can be used as a handbook for anyone attempting to build a great business, improve a family, or develop as an individual. Also included is an autobiography of Ross Perot's early years which illustrated the roots of a man who has lived the American dream.