A retired Wall Street Journal editor and mother compares two generations of women—boomers and GenXers—to examine how each navigates the emotional and professional challenges involved in juggling managerial careers and families. For the first time in American history, a significant number of mothers are heading major corporations, including General Motors, Ulta Beauty, and Best Buy. Over the past several decades, women have made gains throughout executive suites. Yet these “Power Moms” still struggle with balancing their management responsibilities with raising children. Joann S. Lublin draws on the experiences of the nation’s two generations of these successful women to measure how far we’ve come—and how far we still need to go. Lublin combines her own insights with those of eighty-five executive mothers across industries—including experienced public-company chiefs such as Carol Bartz, the first woman to command Autodesk and Yahoo; Hershey’s Michele Buck, DuPont’s Ellen Kullman, ITT’s Denise Ramos, and WW International’s Mindy Grossman—and twenty-five of their grown daughters. Lublin reveals how trailblazer boomers, many now in their sixties, often endured sweeping disapproval for their demanding management careers, even as their own daughters sometimes rejected their choices. While the second wave of executive mothers—all under forty-five—handle working parenthood with less angst, they still lead stressful lives. Power Moms provides lessons and advice to help today’s professional women, their families, and their employers navigate this challenging terrain. Lublin looks at the trade-offs mothers are too often forced to make between work and family and the root causes, including the dearth of large-scale paid parental leave and other family-friendly policies. While it celebrates the gains women have made, Power Moms makes clear how much more must be done to make being a working mother easier.

Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.

The outstanding authors of Deliberate Motherhood have let the trials and hardships of motherhood mold them into better people. Whether the change includes learning patience when the two-year-old “paints” your walls with the black permanent marker, or forgiving a teenager who screams “I hate you,” or loving more when that naughty child doesn’t really deserve it, it’s a change that refines us—or as the dictionary describes it, “removes impurities, makes something more effective or become more elegant.” That is powerful! You may think that everything has been said about motherhood, but the delightful thing about Deliberate Motherhood is that every mother/author is one-of-a-kind. They each come from different backgrounds, have different parents, are married (or not) to different people, and certainly have “different” children. Each of the 12 “Powers” provided in this book is a crucial component to help you in your motherhood. And the best part is that you don’t need to do it all at once. You can focus on one “power” a month, and over the course of a year, you’ll see great changes in yourself and in your family. The mark of a great book is that it makes you think . . . and it helps you change . . . which in the case of this book, is an absolute guarantee!

2021 Christopher Award - Books for Young People WSRA Children's Literature: Picture This 2021 Recommendation List Penn GSE Graduate School of Education, The Best Books for Young Readers of 2020 Black Caucus of the American Library Association BCALA, 2020 Best of the Best Booklist Read Across America, Picture Book of the Month March 2021 A mother-daughter story about celebrating a special fashion tradition. Tiara has a gift for storytelling; her momma has a gift for making hats. When a new store opens that sells cheaper hats, Momma has to set her dreams aside, but Tiara has an idea for helping Momma's dreams come true again.

"Updated for today's tech-savvy mom"--Cover.

Counsels parents on how to manage a rambunctious family, sharing the author's successes with experimenting with such tactics as instilling a fear of consequences, withholding unnecessary details, and using gentle manipulation.