NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

At twenty-one years old, Hope O Baker made one of the hardest decisions a person can make: she placed her son for adoption. She lived with her son's adoptive mother while she was pregnant and pursued an open adoption. After her son was born, Hope tried to resume her life. But the difficulty of letting her child go gnawed at Hope. Even though she had it together on the outside--graduating college and excelling in her career--on the inside she was battling a destructive cycle of depression and addiction. When life was at its darkest, Hope managed to find her way back to the light. It's a journey she continues to this day. Now, in this love letter to her son, Hope shows how messy and chaotically beautiful adoption can be, by sharing the authentic details of her remarkable story. From her struggles, you'll see how community can help you rebuild and be reminded of how important it is to find your voice and speak up for what you need when life hands you unexpected difficulties.

In Europa, historical figures live again. Wh en the Doctor and Sarah Jane arrive, they are instantly accu sed of murdering the Pope. Aided only by a young vampire hun ter and a revenant Byron, they must confront the sinister Th eatre of Transmogrification. '

Shares insights into the iconic rock-and-roll performer's life, from his substance abuse challenges and his bisexual history to his connections to the British royal family and the secret attempt on his life.

A Christmas-cookie sweet story perfect for families to share! Three bouncing little bear siblings, wrapped tight in their winter clothes, can't wait to tromp through the snow for Baking Day at Grandma's! In a rhyming text that begs to be sung, the bears and their grandma pour and mix and stir--with breaks for hot cocoa and dancing--to create the perfect wintry treat. Then they wrap it up as gifts in ribbons to show that sweets are even better when they're shared. With a recipe in the back, this is a perfect family feel-good story for the fall, winter, and any holiday spent with grandparents. Praise for BAKING DAY AT GRANDMA'S: "This gentle story will leave children feeling warm and fuzzy. It’s perfect for individual sharing, storytime, baking time, and pretty much any time."--School Library Journal "A rollicking, rhyming salute to the grandmother-grandchild bond."--Kirkus Reviews "Three vivacious bears spend a pleasant and productive day with their grandmother in this warm tale."--Publishers Weekly "[W]arm and cuddly and brimming with character..."--BCCB

Find out all about Bing's favourite things in this gorgeous shaped board book - perfect for fans of the hit CBeebies series. From Vooshing with Hoppity to hugs with Flop, this chunky board book is packed with all the things that Bing loves. And it's shaped like Bing too, making it both fun and sturdy for busy little hands. Great fun books . . . they're a Bing thing!