Anthropology written for a popular audience is the most neglected branch of the discipline. In the 1980s postmodernist anthropologists began to explore the literary and reflective aspects of their work. Popularizing Anthropology advances that trend by looking at a key but previously marginalized genre of anthropology. The contributors, who are well known anthropologists, explore such themes as: why so many anthropologists are women; how the Japanese have reacted to Ruth Benedict; why Margaret Mead became so successful; how the French media promote Levi-Strauss and Louis Dumont; Why Bruce Chatwin tells us more about Aboriginals than many anthropologists in Australia; how personal accounts of fieldwork have evolved since the 1950s; how to write a personal account of fieldwork. Popularizing Anthropology unearths a submerged tradition within anthropology and reveals that, from the beginning, anthropologists have looked beyond the boundaries of the academy for their listeners. It aims to establish the popularization of the discipline as an illuminating topic of investigation in its own right, arguing that it is not an irrelevant appendage to the main body of the subject but has always been an integral part of it.

ANTHROPOLOGY IN THE PUBLIC ARENA “A critical insider, Jeremy MacClancy celebrates maverick anthropologists who transgressed academic frontiers, and urges his colleagues to engage the public. This is an entertaining, original, and provocative book.” Adam Kuper, Professor Emeritus, University of Cambridge “Jeremy MacClancy insightfully expands the history of anthropology beyond the confines of the academy, showing us how a collection of poets, popularizers, critics, surrealists, neo-Freudians, and iconoclast savants shaped anthropology’s imagination.” David Price, St Martin’s University,Washington ANTHROPOLOGY IN THE PUBLIC ARENA This detailed survey of the evolution of anthropology in Britain is also a spirited defence of the public as well as professional role of the discipline. The author argues for a broader vision of the value of anthropological knowledge that allows for the creative contributions of popular scientists and literary figures who often capture the public imagination and add much to our knowledge of human social relations. Informed by original archival research and engaging narratives of the larger-than-life personalities of public intellectuals, the author reveals the contributions of neglected but crucial figures such as John Layard, Geoffrey Gorer, Robert Graves, and the originators of Mass Observation, today’s online repository of anthropological data. MacClancy is guided by the notion that anthropology’s continued dynamism requires an alliance of interests, popular and academic, that will recover marginalized studies and recognize the value of contributions from outside the university research community. Its synthesis of diverse topics illuminates an anthropology that enriches the popular cultural discourse and serves as a versatile tool for exploring pressing issues of social organization and development. The reframed narrative of British anthropological history that emerges is as integral to the future of the subject as it is informative about its past.

Unlike most infertility books that focus on medical treatment, Healing the Infertile Family examines the social and emotional problems experienced by couples confronting infertility and suggests how they can be alleviated. In this updated edition, Gay Becker discusses her most recent study of couples experiencing infertility and offers guidelines for resolution of this common problem that will enable couples to face the future with hope. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1990.

Drawing together the insights of postcolonial scholarship and cultural studies, Popular Postcolonialisms questions the place of ‘the popular’ in the postcolonial paradigm. Multidisciplinary in focus, this collection explores the extent to which popular forms are infused with colonial logics, and whether they can be employed by those advocating for change. It considers a range of fiction, film, and non-hegemonic cultural forms, engaging with topics such as environmental change, language activism, and cultural imperialism alongside analysis of figures like Tarzan and Frankenstein. Building on the work of cultural theorists, it asks whether the popular is actually where elite conceptions of the world may best be challenged. It also addresses middlebrow cultural production, which has tended to be seen as antithetical to radical traditions, asking whether this might, in fact, form an unlikely realm from which to question, critique, or challenge colonial tropes. Examining the ways in which the imprint of colonial history is in evidence (interrogated, mythologized or sublimated) within popular cultural production, this book raises a series of speculative questions exploring the interrelation of the popular and the postcolonial.

The contributors of this book discuss the growing popularization of anthropology, arguing that it is not an irrelevant appendage to the main body of the subject but has always been an integral part of it.

Writing is crucial to anthropology, but which genres are anthropologists expected to master in the 21st century? This book explores how anthropological writing shapes the intellectual content of the discipline and academic careers. First, chapters identify the different writing genres and contexts anthropologists actually engage with. Second, this book argues for the usefulness and necessity of taking seriously the idea of writing as a craft and of writing across and within genres in new ways. Although academic writing is an anthropologist’s primary genre, they also write in many others, from drafting administrative texts and filing reports to composing ethnographically inspired journalism and fiction.

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.