FIRST PUBLISHED IN 1944, the Popularity Book is a vintage guidebook full of wise and wonderful advice on living well, building poise and maintaining good relationships. Drawing on books, testimonials and magazines from the World War II era, it shows the forthright common sense and charming romanticism of the “Greatest Generation”, a generation inspired by debonair role models such as Clark Gable, Cary Grant and Katharine Hepburn. As relevant today as it was in the 1940s, the Popularity Book offers counsel on being an unforgettably great date, eliciting a marriage proposal, and how to be generally charming. Compiled and originally published by Arthur Murray, it also features his iconic step-by-step footprint instructions on how to Samba, Fox Trot and Rumba divinely!

Cassie Knight is bubbly, stylish, and super-friendly, the fashion queen at her Texas school. When her father moves the family to Maine, Cassie's in for a huge culture shock.

In the blink of a summer, Bea goes from having a best friend and a place she belongs to being dropped and invisible, eating lunch alone and only talking to teachers. The end of sixth grade and the start of Camp Amelia can't come soon enough. But then the worst part of school, ex-best friend Maisy, shows up in Bea's safe place and ruins it all. Maisy lands in the same bunk as Bea and summer suddenly seems dire. Never having camped a day in her life, Maisy agrees: it's hopeless. She should be at home, spending time with her little sister and hanging out with her super popular crew of friends--not at this stupid adventure camp failing everything and being hated by everyone. In a desperate bid to belong, Maisy offers Bea a deal: if Bea helps her fit in at the camp, she will get Bea into the M & M's, their town's popular clique, when they enter seventh grade in the fall. The Popularity Pact is born.

This is a must-have volume for all teens who want to demystify what popularity really is. “A reader-friendly guide to breaking down the components of popularity and likability and helping readers achieve their goals…. Concise, accessible chapters unpack the phenomenon of popularity and offer exercises and worksheets that lead readers to a greater understanding of their values... Helpful advice and insightful prompts shape a path to self-improvement.”"--Kirkus Reviews This book is NOT about knocking down those who are popular, or an attempt to convince teens that popularity is a bad thing. In fact, research points to the exact opposite: likeability is important!. It is not elusive or granted only to a select few. Anyone can become their own kind of popular with a little bit of insight and a whole lot of reflection. The goal: encourage and promote self-awareness and help readers develop their own individual recipe for the right kind of popular. In four sections, with lively chapters and insightful activities, teens will explore popularity, likeability, status, power, self-esteem, relationships, influencers, and much more. The expert authors reach readers with a voice that rings true, by using science and stories to explain concepts, and connecting teens to real world examples and even celebrities.

Bringing together leading researchers, this is the first volume to comprehensively examine popularity among children and adolescents: what it is, how it is attained, and its impact on peer interaction and individual development. The book clarifies how popularity is distinct from being socially accepted or well liked and how it is different for girls and boys. Behaviors that characterize popular peers are explored, as are the developmental benefits and risks of popularity and its connections to peer influence processes. Innovative measurement approaches and research designs are clearly described.

Classical and behavioral finance are often seen as being at odds, but the idea of “popularity” has been introduced as a way of reconciling the two approaches. Investors like or dislike various characteristics of securities for rational reasons (as in classical finance) or irrational reasons (as in behavioral finance), which makes the assets popular or unpopular. In the capital markets, popular (unpopular) securities trade at prices that are higher (lower) than they would be otherwise; hence, the shares may provide lower (higher) expected returns.This book builds on this idea and expands it in two major ways. First, it introduces a rigorous asset pricing model, the popularity asset pricing model (PAPM), which adds investor preferences for security characteristics other than the risk and expected return that are part of the capital asset pricing model. A major conclusion of the PAPM is that the expected return of any security is a linear function of not only its systematic risk (beta) but also of all security characteristics that investors care about. The other major contribution of the book is new empirical work that, while confirming the well-known premiums (such as size, value, and liquidity) in a popularity context, supports the popularity hypothesis on the basis of portfolios of stocks based on such characteristics as brand value, sustainable competitive advantage, and reputation. Popularity unifies the factors that affect price in classical finance with those that drive price in behavioral finance, thus creating a unifying theory or bridge between classical and behavioral finance.

In late Elizabethan England, political appeals to the people were considered dangerously democratic, even seditious: the commons were supposed to have neither political voice nor will. Yet such appeals happened so often that the regime coined the word 'popularity' to condemn the pursuit of popular favor. Jeffrey S. Doty argues that in plays from Richard II to Coriolanus, Shakespeare made the tactics of popularity - and the wider public they addressed - vital aspects of politics. Shakespeare figured the public not as an extension of the royal court, but rather as a separate entity that, like the Globe's spectators who surrounded the fictional princes on its thrust stage, subjected their rulers to relentless scrutiny. For ordinary playgoers, Shakespeare's plays offered good practice for understanding the means and ends of popularity - and they continue to provide insight to the public relations strategies that have come to define modern political culture.