From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...

During the 2016 presidential election, America's election infrastructure was targeted by actors sponsored by the Russian government. Securing the Vote: Protecting American Democracy examines the challenges arising out of the 2016 federal election, assesses current technology and standards for voting, and recommends steps that the federal government, state and local governments, election administrators, and vendors of voting technology should take to improve the security of election infrastructure. In doing so, the report provides a vision of voting that is more secure, accessible, reliable, and verifiable.

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

In this concise, lively look at the past, present, and future of voting, a journalist examines the long and continuing fight for voting equality, why so few Americans today vote, and innovative ways to educate and motivate them; included are checklists of what to do before election day to prepare to vote and encourage others. Voting is a prized American right and a topic of debate from the earliest days of the country. Yet in the 2016 presidential election, about 40 percent of Americans—and half of the country’s young adults—didn’t vote. Why do so many Americans choose not to vote, and what can we do about it? The problem, Erin Geiger Smith contends, is a lack of understanding about our electoral system and a need to make voting more accessible. Thank You for Voting is her eye-opening look at the voting process, starting with the Framers’ perspective, through the Equal Protection amendment and the Voting Rights Act, to the present and simple actions individuals can take to increase civic participation in local, state, and national elections. Geiger Smith expands our knowledge about our democracy—including women’s long fight to win the vote, attempts to suppress newly enfranchised voters' impact, state prohibitions against felons voting, charges of voter fraud and voter suppression, and other vital issues. In a conversational tone, she explains topics that can confuse even the most informed voters: polling, news literacy, gerrymandering and the Electoral College. She also explores how age, race, and socioeconomic factors influence turnout. Ultimately, Thank You for Voting offers hope. Geiger Smith challenges corporations to promote voting, and offers examples of how companies like Patagonia and Walmart have taken up the task in a non-partisan way. And she reveals how get-out-the-vote movements—such as television star Yara Shahidi’s voting organization, Michelle Obama’s When We All Vote campaign, and on-the-ground young activists—innovatively use technology and grassroots techniques to energize first-time voters.

From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.

“Uncompromising and unconventional . . . Cornel West is an eloquent prophet with attitude.” — Newsweek“ "A timely analysis about the current state of democratic systems in America." — The Boston Globe In Democracy Matters, Cornel West argues that if America is to become a better steward of democratization around the world, we must first wake up to the long history of corruption that has plagued our own democracy: racism, free market fundamentalism, aggressive militarism, and escalating authoritarianism. This impassioned and empowering call for the revitalization of America's democracy, by one of our most distinctive and compelling social critics, will reshape the raging national debate about America's role in today's troubled world.

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.