Since 2008, prominent members of the Lhomwe ethnic group - a large but politically marginalized community in Malawi - have waged an aggressive campaign to revive their lost cultural heritage, including their language, names, foods, and dances. Existing research has linked such processes of “inventing tradition” to the strategic actions of political elites who benefit from mobilizing members of marginalized ethnic communities for political ends. Yet, because existing research has focused primarily on elite incentives, we know less about how such elite-led efforts translate into lasting cultural change and active political support among regular people. The Political Logic of Cultural Revival, through an in-depth study of the Lhomwe revival, argues that political elites invest in such revivals when doing so will bear political returns via increased ethnic visibility. Ethnopolitical leaders benefit from having the identity of their group members easily visible to others, because such visibility ties those individuals' fate to that of the larger group. Elite-led cultural revivals serve as a powerful tool for reifying distinctive group characteristics and incentivizing the adoption of related ethnic markers by (1) engendering demand for cultural distinctiveness by stoking group-based pride and (2) supplying the means to achieve it through explicit cultural instruction. Using a plethora of original data sources, The Political Logic of Cultural Revival provides a deep description of the (re)invention of a lost culture, as well as a general theory about how ethnic visibility is related to the practice of ethnic politics. Oxford Studies in African Politics and International Relations is a series for scholars and students working on African politics and International Relations and related disciplines. Volumes concentrate on contemporary developments in African political science, political economy, and International Relations, such as electoral politics, democratization, decentralization, gender and political representation, the political impact of natural resources, the dynamics and consequences of conflict, comparative political thought, and the nature of the continent's engagement with the East and West. Comparative and mixed methods work is particularly encouraged, as is interdisciplinary research and work that considers ethical issues relating to the study of Africa. Case studies are welcomed but should demonstrate the broader theoretical and empirical implications of the study and its wider relevance to contemporary debates. The focus of the series is on sub-Saharan Africa, although proposals that explain how the region engages with North Africa and other parts of the world are of interest. Series Editors: Nic Cheeseman (University of Birmingham), Peace Medie (University of Bristol), and Ricardo Soares de Oliveira (University of Oxford).

Advocates of computers make sweeping claims for their inherently transformative power: new and different from previous technologies, they are sure to resolve many of our existing social problems, and perhaps even to cause a positive political revolution. In The Cultural Logic of Computation, David Golumbia, who worked as a software designer for more than ten years, confronts this orthodoxy, arguing instead that computers are cultural “all the way down”—that there is no part of the apparent technological transformation that is not shaped by historical and cultural processes, or that escapes existing cultural politics. From the perspective of transnational corporations and governments, computers benefit existing power much more fully than they provide means to distribute or contest it. Despite this, our thinking about computers has developed into a nearly invisible ideology Golumbia dubs “computationalism”—an ideology that informs our thinking not just about computers, but about economic and social trends as sweeping as globalization. Driven by a programmer’s knowledge of computers as well as by a deep engagement with contemporary literary and cultural studies and poststructuralist theory, The Cultural Logic of Computation provides a needed corrective to the uncritical enthusiasm for computers common today in many parts of our culture.

Between one third and half of voters in Sub-Saharan Africa do not vote for their ethnic group's party. The magnitude of these numbers suggests that not voting in line with one's ethnic group may often be the norm, not the aberration in many ethnically divided societies. So when and why do voters choose not to vote for their ethnic group's party even when it is often advantageous to do so? In Everyday Identity and Electoral Politics, Adam S. Harris explores how social identities, such as ethnicity and race, influence politics and voting behavior in Sub-Saharan Africa. Using a continuous conceptualization of ethnicity, he explains that individuals who are not readily associated with their ethnic group are less likely to vote along ethnic lines and more likely to be swing voters in elections that are centered around ethnic divisions. Drawing upon original survey data, survey experiments, interviews, focus groups, and participant observations, Harris conceptualizes a theory of identity construction that both predicts differences in vote choice and theorizes how the identity construction process shapes differential outcomes in vote choice within ethnic groups. A novel study of "atypical" voters who do not go along with their ethnic or racial cohorts in the voting booth, this book sheds new light on the complex and nuanced relationship between ethnic group membership and political preferences, as well as the malleability of ethnicity and race as categories.

This book uses surveys, statistics, and case studies to explain why and how cultural norms affect political attitudes and behavior.

Now in paperback, Fredric Jameson’s most wide-ranging work seeks to crystalize a definition of ”postmodernism”. Jameson’s inquiry looks at the postmodern across a wide landscape, from “high” art to “low” from market ideology to architecture, from painting to “punk” film, from video art to literature.

Between 1917 and 1921, as revolution convulsed Russia, Jewish intellectuals and writers across the crumbling empire threw themselves into the pursuit of a "Jewish renaissance." Here is a brilliant, revisionist argument about the nature of cultural nationalism, the relationship between nationalism and socialism as ideological systems, and culture itself, the axis around which the encounter between Jews and European modernity has pivoted over the past century.